Staff Marketing Manager : Digital Media, Local Strategy

Intuit • Mountain View, CA

128d • $158,000 - $213,500 • Hybrid

About The Position

Come work for Intuit's Consumer Group (CG), a team serving the needs of over 20+ million US consumers to file their annual tax returns. Intuit is recognized as one of the best companies to work for and is recognized by trusted industry sources, including: ● #23 Fortune 2023 Best Workplaces in Technology● #14 2023 Fortune100 best company to work for● #22 in 2023 PEOPLE® Companies that Care● #57 2023 Glassdoor's Best Places to Work The Opportunity: Shape the Future of Local, Enterprise-Level Marketing Are you a digital marketer who thrives at the intersection of national brand power and hyper-local execution? Do you have a passion for building new programs from the ground up within a world-class enterprise? We are seeking a seasoned and highly motivated Staff Marketing Manager to pioneer the digital media strategy for our Activate Experts program. This is a critical role where you will architect and execute comprehensive marketing strategies designed to drive awareness, engagement, and conversion for a key new offering. You are not just running campaigns; you are building the playbook for how our brand wins at the local level, market by market. This role demands a strategic thinker with a deep understanding of the full media funnel, a passion for data-driven results, and an exceptional ability to influence cross-functional partners. Reporting to the Principal Manager of Local Digital Media and Emerging Tech, you will be the central hub for one of our most exciting growth initiatives.

Requirements

• 7+ Years Paid Media with focus on digital.
• Experience leading strategies & initiatives with high impact results in DMA and local marketing.
• In-depth understanding of customer needs and market dynamics.
• Digital Marketing & technical expertise: you are a digital native and expert in driving revenue growth, with focus in paid media.
• Passion towards keeping up with industry trends, technologies, and competitive landscapes.

Nice To Haves

• Minimal travel for industry networking, media, conferences, and related events.

Responsibilities

• Own the end-to-end digital media strategy for the Activate Experts program.
• Architect and execute sophisticated marketing strategies that seamlessly blend national brand messaging with DMA-level and hyper-local targeting.
• Command the program's digital media budget, ensuring every dollar is allocated effectively to maximize ROI and exceed ambitious performance goals.
• Pioneer innovative, scalable testing plans for local markets, partnering with data science and analytics to define and measure success.
• Evaluate and recommend new marketing technologies and tools that can unlock personalization and performance measurement at the local level.
• Serve as the primary media partner for the internal go-to-market team, influencing everything from target market selection to KPIs and measurement.
• Champion the program's vision across the organization, ensuring alignment with senior leadership, product marketers, data partners, and finance.
• Cultivate strong relationships with agencies and media partners, staying on the cutting edge of platform best practices for web, phone, and in-person conversion tracking.
• Deliver clear, concise updates to senior leadership, confidently representing program strategy and performance in high-stakes presentations.
• Drive the operational rhythm of the program through regular op mechs and maintain workstream clarity via weekly prioritization.
• Translate complex data into clear, actionable insights for both tactical optimization and high-level strategic pivots.

Benefits

• Competitive compensation package with a strong pay for performance rewards approach.
• Cash bonus eligibility.
• Equity rewards eligibility.
• Comprehensive benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services