Staff Marketing Analytics Strategist

Vanguard • Malvern, PA

3d • Hybrid

About The Position

We are seeking a Principal Marketing Analytics Strategist to drive strategic use of our marketing attribution products, including Marketing Mix Models (MMM), Multi-Touch Attribution (MTA) models, and Experimentation. This role is ideal for someone who thrives at the intersection of marketing strategy, analytics, and data science, and who can translate complex business questions into scalable analytic solutions. In this role you will: • Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy. • Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact. • Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals. • Evangelize attribution methodologies and experimentation best practices across the organization. • Run monthly marketing performance assessments and “what if” scenarios. • Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution. • Ensure attribution products are scalable, accurate, and actionable across digital and offline channels. • Participate in special projects and perform other duties as assigned. What it takes: • Minimum of ten years of related work experience with five years in advanced marketing optimization • Undergraduate degree or equivalent combination of training and experience. The ideal candidate will have: • Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies. • Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks. • Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers. • Exceptional communication and stakeholder management skills. Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position. About Vanguard At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience. Vanguard, one of the world's largest investment management companies, serves individual investors, institutions, employer-sponsored retirement plans, and financial professionals. We have a diverse and talented crew with a culture that promotes teamwork, along with an unwavering focus on serving our clients' best interests. This website uses "cookies" to distinguish you from other users. A cookie is a small file of letters and numbers placed on your computer or device. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site and services. The cookies are stored locally on your computer or mobile device. To accept cookies you can continue browsing as normal. Or you can go to our Privacy Policy to read more information and learn how to change your preferences.

Requirements

• Minimum of ten years of related work experience with five years in advanced marketing optimization
• Undergraduate degree or equivalent combination of training and experience.

Nice To Haves

• Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies.
• Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks.
• Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers.
• Exceptional communication and stakeholder management skills.

Responsibilities

• Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy.
• Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact.
• Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals.
• Evangelize attribution methodologies and experimentation best practices across the organization.
• Run monthly marketing performance assessments and “what if” scenarios.
• Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution.
• Ensure attribution products are scalable, accurate, and actionable across digital and offline channels.
• Participate in special projects and perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees