Staff Developer Partner Marketing Manager

OktaNew York City, NY
16dRemote

About The Position

Get to know Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you. Auth0 is an easy-to-implement authentication and authorization platform designed by developers for developers. We make applications’ login boxes safe, secure, and seamless for anyone logging in. The Staff Developer Partner Marketing Manager As a Developer Platform Partner (DPP) Marketing Manager , you will be responsible for shaping and executing co-marketing campaigns with leading developer platforms like Vercel, Netlify, LangChain, Cloudflare, AWS, and others. You will help ensure Auth0 shows up in the ecosystems where developers already work and learn, by driving joint campaigns, integrations, and events. You’ll work cross-functionally with Product, Engineering, Developer Relations, Startups and Marketing teams, as well as with external partner teams. This role is ideal for someone who understands developer-first marketing, thrives on building relationships, and is passionate about creating programs that resonate with builders.

Requirements

  • You're fluent in dev platforms and vibe-coding tools, like Vercel/V0, Netlify, Loveable, Claude, and keep a pulse on what is new and where the conversation is headed
  • 3–5 years of experience in partner marketing, developer marketing
  • Proven success running joint campaigns with external partners , ideally in developer tools, SaaS, or startup ecosystems.
  • Strong storytelling ability to translate technical features into developer-first value propositions.
  • Experience supporting event marketing (meetups, hackathons, conference sponsorships).
  • Strong organizational skills and ability to manage multiple projects and stakeholders.
  • Data-driven mindset with experience measuring campaign performance and iterating.
  • Excellent communication and relationship-building skills.

Nice To Haves

  • Understanding of developer audience needs, motivations, and communities.
  • Prior experience in a fast-paced environment (startup, SaaS, or open-source ecosystem).
  • Bachelor’s degree in Marketing, Communications, or a related field.

Responsibilities

  • Lead co-marketing campaigns with DPPs (e.g., Vercel, Netlify, AWS, LangChain), from sourcing, planning to measurement.
  • Build and maintain strong relationships with external partner marketing teams and serve as their primary point of contact at Auth0 for anything related to the Developer Marketing activities with DPPs.
  • Drive event presence with partners, including hackathons, conferences, and joint DevNight/DevDay sessions.
  • Collaborate with Product and Advocacy teams to translate technical integrations into compelling developer narratives (blogs, landing pages, videos).
  • Align with Demand Gen to ensure developer-first positioning in enterprise campaigns.
  • Track KPIs such as signups, activations, and engagement to measure ROI and optimize campaigns.

Benefits

  • health, dental and vision insurance
  • 401(k)
  • flexible spending account
  • paid leave (including PTO and parental leave)
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