Sr. Web Experience Specialist

IDeaS

63d•Hybrid

About The Position

Passionate people. Loyal clients. Leading solutions. With a rich culture of creative collaboration and professional growth, IDeaS’ team members build successful careers with us. IDeaS is proud to be a global powerhouse of innovation and excellence; challenge and reward. No matter where we’re working, our teams come together to create leading revenue management solutions that accelerate our clients’ growth through revenue optimization. Now we just need you! As the Senior Web Experience Specialist for IDeaS.com, you will be the day-to-day owner of our global website—responsible for its strategy, performance, and user experience. You’ll ensure the site reflects IDeaS’ company and product strategy, translating business needs into web experiences that drive engagement, conversions and growth. This role emphasizes web strategy, execution, and coordination, with strong communication skills to simplify complex information into clear, compelling online experiences. Our ideal candidate lives and breathes metrics. You’ll constantly analyze site performance, spot trends early, and make smart, data-driven optimizations to improve engagement. You’ll push IDeaS.com to stay ahead of evolving digital experience and distribution trends, leveraging emerging practices like AEO (Answer Engine Optimization), GEO, personalization, and AI-driven optimization to keep our digital presence best-in-class.

Requirements

5-8 years of B2B SaaS website management experience.
Strong understanding of digital channels, demand generation, and web performance optimization.
Experience managing agencies, budgets, and project deliverables.
Hands-on experience with analytics platforms (GA4, SEMrush, Demandbase) and ability to use data to drive decisions.
Excellent communication and collaboration skills—able to translate technical/product information into clear web experiences (strong editing and simplification preferred; heavy writing supported by content teams).
A collaborative, problem-solving mindset with the ability to balance strategic priorities and day-to-day execution.

Nice To Haves

Familiarity with WordPress, Salesforce, Pardot, and Qualified is a plus.

Responsibilities

Website Strategy & Execution
Set direction and priorities for IDeaS.com as a high-performing, conversion-optimized digital property.
Translate company and product strategy into cohesive, audience-focused web experiences.
Define optimization opportunities, propose solutions, and drive implementation in partnership with our website agency and internal stakeholders.
Lead and manage website projects—large and small—from concept to launch.
User Experience Optimization
Ensure a seamless, engaging, and accessible user experience across devices.
Use analytics, testing, and user feedback to continuously improve navigation, conversion flows, and content engagement.
Build and maintain a dynamic roadmap that reflects audience behavior trends and drives engagement and conversions (e.g., demo requests, downloads, interactions).
Content, SEO & Discoverability
Collaborate with product marketing and content teams to adapt complex information into clear, digestible, web-ready content.
Implement SEO, AEO, and GEO best practices to enhance visibility across both traditional and emerging discovery channels (search engines, LLMs, etc.)
Partner with writers and content owners to ensure web content supports discoverability and drives measurable outcomes.
Agency & Vendor Management
Manage day-to-day interactions with our website agency, ensuring timely delivery of updates, enhancements, and fixes.
Track and report on agency performance, budgets, and project milestones.
Analytics & Reporting
Monitor site performance using tools such as GA4, SEMrush, and Demandbase.
Translate insights into actionable recommendations that improve conversion and demonstrate ROI.
Provide regular reporting and insights to inform strategy, demonstrate ROI, and guide decision-making.
Cross-Team Collaboration
Act as the bridge between product marketing, communications, and digital marketing to ensure messaging is consistent and impactful.
Partner with internal stakeholders to align web initiatives with campaigns, launches, and corporate objectives.
Governance & Innovation
Ensure compliance with accessibility standards, privacy regulations, and brand guidelines.
Stay current on B2B web marketing trends, UX best practices, and emerging technologies—recommending enhancements as appropriate.
Explore AI-driven tools and personalization strategies to continuously improve discoverability, engagement, and conversion.