Sr UX Designer

Southwest Airlines • Dallas, TX

1d • Onsite

About The Position

What if your expertise could help reinvent the digital experiences that Customers rely on throughout their Southwest journey? The Sr UX Designer supports the Digital Design & Research Team by creating and elevating user experiences across Customer and Employee-facing digital products while collaborating with Product, Technology, agency partners, and Executives. They’ll use research, testing, empathy, and accessibility principles to design intuitive, modern, and hospitable digital solutions that support Southwest’s transformation and optimize both customer experience and business outcomes. Through creative problem‑solving, cross‑functional partnership, and a passion for impactful design, the Sr UX Designer is excited to help shape Southwest’s digital future and contribute to meaningful, experience‑focused work.

Requirements

• Knowledge of design tools specializing in wire framing (ex: Figma, Axure, UX Pin, Visio, etc), visual design (ex: Sketch, Figma, Photoshop, Illustrator, etc), and prototyping (ex: Principle, Marvel, Invision, Adobe XD, etc)
• Knowledge of wire framing, visual design, and prototyping
• Knowledge of best practices for web-based information architecture and design
• Strong knowledge of usability and accessibility application and techniques
• Skilled in working with development and understanding of HTML and CSS
• Ability to communicate effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats
• Ability to handle high volumes of work with ability to prioritize effectively and hit promised timelines
• Ability to deliver quality work within a low-cost environment
• Ability to demonstrate high emotional intelligence in various situations dealing with both Customers and fellow Employees
• Required: High School Diploma or GED
• Advanced level experience, seasoned and specialized knowledge in: Digital Experience Design, User Experience Design, Digital marketing
• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
• Must be at least 18 years of age
• Must be able to comply with Company attendance standards as described in established guidelines

Nice To Haves

• Experience with Figma as a design tool.
• Experience in an agile work environment.
• Knowledge of leading design thinking workshops.
• Stakeholder management skills.
• Experience using AI tools to validate design direction and expedite the discovery process.

Responsibilities

• Coach as Creative Lead for our User Experience Design team to ensure all proposals are technically and visually consistent with SWA brand and UX best practices
• Oversee the digital brand style guide including reviewing projects for consistency and advocating for a consolidated approach to digital front-end experiences
• Design impactful user experiences for Southwest Customer-facing digital channels, self-directed in executing through complex requirements
• Execute on scalable solutions for long term success and proactively prepare for the future
• Construct recommendations to drive Marketing strategy forward and follow through against promised timelines
• Facilitate creative brainstorm/ideation sessions with business, design, strategy and technology while ensuring primary business and design objectives are met.
• Define and provide direction for implementing usability studies and tests with 3rd party tools or agencies
• Advise as a mentor to infuse knowledge of industry, design, interactive, information architecture, and e-commerce trends back to the working team
• Align with Leader to on priorities, constructively address project work, and build personal development plans
• May perform other job duties as directed by Employee's Leaders

Benefits

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
• Southwest will help fund your Retirement Savings Plan with Company contributions up to 9.3% of your eligible earnings
• Potential for annual Profit Sharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit
• Competitive health insurance for you and your eligible dependents (including pets)
• Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED