Sr. Tradeshow and Event Marketing Manager
About The Position
We’re looking for a strategic, highly organized Tradeshow and Event Marketing Manager to manage a portfolio of tradeshows and key experiential marketing activations. In this role, you will own a portfolio of high-impact third-party events—ranging from major industry tradeshows to regional conferences and sponsorship activations—and ensure Verkada shows up with a consistent, compelling, and results-driven presence. As a core member of the Marketing organization, you’ll partner closely with field marketing, sales, product marketing, demand generation, and channel teams to create integrated event experiences that elevate our brand, drive pipeline, and support go-to-market goals. This is an individual contributor role reporting directly to our Director of Events, with significant cross-functional visibility and influence. Our preference is for this role to be based out of our San Mateo, CA headquarters. We are also open to candidates located in any of our U.S. offices, including Phoenix, Salt Lake City, Austin, New York, Tampa, or Philadelphia.
Requirements
- 7+ years of experience managing complex trade shows or large-scale B2B events, preferably in technology or SaaS.
- Proven success managing multiple concurrent events and competing deadlines.
- Strong project management skills with experience owning budgets, timelines, and cross-functional coordination.
- Demonstrated ability to negotiate with and manage external vendors, agencies, show services, and venues.
- Experience with booth design, fabrication, shipping logistics, show services, lead capture tools, and event technology platforms.
- Analytical mindset with the ability to use data to inform event selection, forecasting, and ROI evaluation.
- Comfortable traveling up to 40% (incl. occasional weekends/extended stays).
- Bachelor’s degree or equivalent experience.
Responsibilities
- Manage a portfolio of priority tradeshows, ensuring each event supports demand generation goals, regional priorities, and industry needs.
- Identify, evaluate, and recommend events based on standardized criteria, expected ROI, audience relevance, and competitive presence.
- Partner with Field Marketing, Sales, and Product teams to define goals, messaging, staffing needs, demos, and speaking opportunities.
- Lead end-to-end execution of all assigned tradeshows, including booth design and production, show services, AV, shipping, fabrication, warehousing, and on-site operations.
- Own vendor and agency relationships, negotiate contracts, manage estimates/POs, and ensure all deliverables meet brand and quality standards.
- Plan and execute on-site experiences such as meetings, executive engagements, customer activities, and ancillary events.
- Manage staff scheduling, briefing, on-site training, and run-of-show documentation to ensure operational excellence.
- Partner with the Demand Gen team on pre-event goals, digital campaigns, and registration strategy.
- Oversee on-site lead capture, attendee flows, giveaway strategy, booth activations, and brand presence.
- Ensure timely post-event follow-up, including lead upload, reporting, and performance analysis.
- Own event performance tracking, budget management, and reporting—including spend reconciliation,lead quality, and ROI.
- Recommend improvements, new opportunities, and ongoing portfolio optimization based on data and insights.
Benefits
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Fertility Stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
1,001-5,000 employees
