Sr. Technical Product Marketing Manager

EagleView

6d•Remote

About The Position

Eagleview, the leader in aerial imagery, is hiring a Sr. Technical Product Marketing Manager in Marketing. Building upon the company’s significant investments in APIs, tools, and developer experience, you will work cross-functionally to build the go-to-market programs that help developers discover, evaluate, and adopt Eagleview’s APIs, content, and data. We are a fast paced, energetic team driven by continuous process improvement. We’re looking for motivated, organized, and independent team members. This position requires good communication skills and the ability to quickly pick up new technologies. With your technical expertise and business acumen, you will translate technical value into compelling, accurate messaging; build developer-friendly content; lead GTM launches; and partner with product, marketing, and sales to grow usage, conversions, and revenue. You will co-own key developer KPIs and help shape Eagleview’s position in the geospatial developer ecosystem.

Requirements

8 - 10 years of product marketing, technical marketing, or related experience, ideally in API-first or developer-focused companies.
Technical fluency
Ability to explain architectures, integration patterns, data models, and developer workflows.
Strong content creation skills across technical and persuasive materials.
Experience launching developer-centric features and leading GTM for technical products.
Internal leadership, influence, and credibility with engineering, product, marketing, and sales stakeholders.
Data-oriented mindset: comfortable with analytics to measure, iterate, and optimize.

Nice To Haves

Full or co-ownership of PLG funnel metrics like traffic, signups, paid conversion, etc
Experience with geospatial imagery and data platforms. Or adjacent areas such as mapping platforms, aerial, satellite, or drone imagery providers.
Understanding of built-environment workflows, inspections, and field-to-office data translation.

Responsibilities

Technical Messaging & Positioning
Develop messaging aligned to how developers think and evaluate APIs, consistent with their desired integration workflows and cost considerations. You’ll translate engineering and product features into impact stories that resonate technically and strategically.
Developer Content Production
Create Quick Starts, code samples, API usage guides, tutorial blog posts, demos, and reference integrations to accelerate time to value.
GTM Launch Leadership
Own go-to-market strategy for each developer-oriented launch.
Coordinate cross-functional resources, define launch assets (messaging, decks, FAQs), and ensure discoverability in developer channels and search/LLM contexts.
Demand & Digital Activation
Collaborate with demand generation, content marketing, and social teams to activate campaigns targeted at developers.
Own TOFU metrics like developer traffic, signup conversion, and content engagement.
Competitive Differentiation
Maintain and evolve technically credible narratives to differentiate Eagleview’s offerings versus alternatives.
Train internal teams to confidently speak to where we win technically.
Sales Enablement & Conversion
Translate self-serve developer signals into sales plays.
Create enablement materials (playbooks, objection handling, technical decks) to help sales turn developer engagement into sales-led deals, where appropriate.
Data & Insight Feedback Loop
Analyze product usage, funnel metrics, and developer feedback to refine messaging, identify friction, and influence roadmap.
Co-own self-serve adoption and contribution to sales-led revenue.
Collaboration
Work across BUs to incorporate Developer motions into their GTM.
Play a central role in the evolving PLG/Growth team, headed up by Product Management.