Sr. Specialist, NA Sports Marketing Basketball Sr. Specialist, NA Sports Marketing Basketball
About The Position
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better. If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. Purpose of RoleThe Sr. Specialist, NA Sports Marketing Basketball will help shape and execute Under Armour’s basketball strategy across North America by building authentic connections between the brand, athletes, and the basketball community. This role focuses on elevating Under Armour’s presence in professional, grassroots, college and emerging basketball ecosystems through culturally relevant partnerships, athlete storytelling, and on-the-ground activations. This position will play a key role in identifying and developing basketball talent at multiple levels, from rising grassroots athletes to established professionals, ensuring Under Armour remains connected to the future of the game. The Sr. Specialist will support athlete onboarding, fulfilling athlete contractual obligation, and long-term partnership planning while helping bring performance product, innovation, and brand narratives to life through basketball.
Requirements
- Deep knowledge of basketball culture across professional, collegiate, grassroots, and street-level environments
- Strong relationship-building skills with athletes, creators, and community stakeholders
- Experience supporting athlete partnerships, contracts, or sports marketing initiatives
- Ability to manage multiple projects and priorities in a fast-paced, brand-driven environment
- Willingness to travel and work non-traditional hours aligned with basketball schedules and events
- BA Required
- 3-5 years of relevant Sports Marketing experience
Responsibilities
- Develop and execute regional basketball marketing initiatives that strengthen Under Armour’s credibility and visibility within key basketball markets across North America
- Build, manage, and grow relationships with basketball athletes, trainers, creators, programs, and community leaders
- Scout emerging basketball talent and cultural voices, maintaining a strong understanding of grassroots, NIL, and professional basketball landscapes
- Support contract negotiations, renewals, and athlete agreements in partnership with legal and leadership teams
- Manage basketball product seeding, athlete servicing, and day-to-day relationship needs to ensure best-in-class athlete experience
- Coordinate basketball-related photo shoots, content moments, and storytelling opportunities in collaboration with Brand and Social teams
- Develop internal presentations, recaps, and performance summaries tied to basketball initiatives and partnerships
- Partner closely with Product, Footwear, Apparel, and Innovation teams to ensure basketball insights influence future product development
- Work with Wear Testing to connect athletes with performance testing opportunities
- Collaborate with Brand Marketing, Sports Marketing, Finance, Legal, Operations, and Events teams to execute cohesive basketball programs
Benefits
- Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
- Under Armour Merchandise Discounts
- Competitive 401(k) plan matching
- Maternity and Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
