Sr Specialist - Division Marketing

The Wendy's Company•Tampa, FL

1d•Hybrid

About The Position

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you! Lead local marketing strategy/tactics to drive sales and profits for company restaurants. Ideate, develop, implement, and analyze turn-key local marketing programs to complement national strategies. Engage with cross-functional organization, including National/Local Agencies, Merchandising, and Operations to deliver required assets.

Requirements

Bachelor's Degree
Ability to think strategically and translate national ideas into local programs.
Must be able to manage multiple projects and priorities – strong organization and planning skills required.
Must be innovative, possess strong critical thinking skills and be self-motivated.
Must be able to work independently and with a variety of other functions in the organization as part of a team.
Up to 40% travel

Nice To Haves

marketing, advertising, public relations, communications or related field are preferred.

Responsibilities

Manage and update online toolkit which houses all local marketing assets for agencies, franchisees and marketing managers.
Partner and communicate cross functionally with brand, advertising, operations and finance to activate new product initiatives and to develop and execute unique local marketing programs that complement the national brand strategies.
Create Marketing strategies/tactics for Wendy’s company restaurants.
Support Division Marketing Managers with marketing planning and implementation of regional/local tactics that will drive sales and profits for franchise operators.
Develop and execute programs that engage our restaurant teams.