Sr. Specialist, Data Strategy and Services- Marketing

ServiceNow•Santa Clara, CA

About The Position

The Sr. Specialist, Data Strategy & Services is a core contributor within the Martech Center of Excellence (CoE), focused on executing data integration and platform requirements across the Marketing technology stack. This role supports large-scale data initiatives—including CRM/MAP/CDP integration work and M&A system onboarding—by translating documented requirements into sprint-ready deliverables, facilitating working sessions, and validating builds. The Sr. Specialist works closely with the product manager, engineering squads, and RevOps teams to ensure data flows are accurate, well-documented, and aligned to enterprise standards.

Requirements

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
3–6+ years of experience in GTM systems, Martech operations, data coordination, or enterprise RevOps roles.
Hands-on familiarity with CRM and MAP platforms (e.g., Salesforce, Marketo, HubSpot, Eloqua) at an administrator or power-user level.
Experience supporting cross-functional product or integration projects in large, matrixed organizations.
Understanding of CDP concepts including identity resolution, audience segmentation, and consent management.
Ability to write clear user stories, document workflows, and produce sprint-ready requirements.
Strong organizational and communication skills; comfortable facilitating working sessions and managing documentation across multiple stakeholders.

Nice To Haves

Exposure to M&A systems integration or CRM/MAP migration projects.
Familiarity with ETL/ELT pipelines and enterprise API integration patterns at a conceptual level.
Experience with data governance, privacy, or consent frameworks.
Working knowledge of agile delivery tools (JIRA, Confluence) and process modeling approaches.

Responsibilities

Support the documentation of business and technical requirements for CRM, MAP, and CDP integration patterns, including identity stitching, enrichment, and governed data flows.
Write and refine user stories and acceptance criteria in collaboration with the product manager and engineering teams.
Maintain and groom backlog items in JIRA or equivalent tools; ensure tickets are complete, accurate, and sprint-ready.
Facilitate working sessions and process mapping workshops with platform owners and business stakeholders to gather requirements and document current-state workflows.
Document multi-system GTM workflows including lead capture, scoring and routing, enrichment, consent flows, audience segmentation, and attribution.
Support M&A integration efforts by assisting with discovery, documentation, and requirements for acquired system onboarding.
Execute UAT, data quality checks, and go-live validation steps per defined test plans.
Maintain integration documentation, configuration notes, and enablement materials for GTM users impacted by system changes.
Track and report on integration milestones, data quality metrics, and adoption KPIs for leadership review.
Serve as a knowledgeable resource for GTM users navigating new system integrations or data processes