Sr. Solution Portfolio Marketing Manager

PAR Technology•New Hartford, NY

2d•Remote

About The Position

For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram. Position Description: Restaurant brands increasingly buy systems, not single tools. This role owns PAR’s cross-product solution story—turning our product portfolio into compelling, outcomes-based narratives that win multi-product new logo deals and drive cross-sell/upsell across our installed base. You will create and operationalize solution positioning, packaging, and repeatable field plays (bundles, ROI/TCO narratives, campaigns, enablement) in partnership with Sales, Customer Success/Account Management, Demand Gen/Lifecycle, Product/PMM, and RevOps. Success is measured by improved attach rate, higher average products per account, and growth in Expansion ARR and Net Revenue Retention (NRR).

Requirements

5+ years in B2B SaaS product/solution marketing with measurable impact on multi-product GTM and expansion/cross-sell.
Strong storytelling and executive-ready writing; able to translate complex tech into clear business outcomes and ROI.
Experience building lifecycle/expansion programs with CS/AM/Marketing (triggers, offers, messaging, measurement).
Analytical comfort with pipeline, attribution, NRR/expansion metrics; uses data to iterate packaging and plays.
Proven cross-functional operator with Product, Sales, CS, Demand Gen, and RevOps.
Strong stakeholder management and facilitation (workshops, enablement, play rollouts).
Commercial instincts: understands how messaging shows up in discovery, objections, competitive positioning, and exec conversations.
Program builder who can move from strategy → assets → field adoption → measurement and iteration.

Nice To Haves

restaurant/hospitality tech
ABM/buying groups
exposure to pricing/packaging

Responsibilities

Own solution positioning: Connect POS + Ordering + Loyalty + Payments into a unified narrative tied to operator outcomes (topline, speed, margin, retention, simplification, vendor consolidation).
Build solutions GTM for new logos: Define ICPs, buying committees, competitive angles, and launches; partner with Demand Gen to create targeted pipeline-driving campaigns.
Operationalize cross-sell/upsell: Create expansion playbooks (who/when/what/offer) driven by product usage signals, renewals, and EBR/QBR moments; design “good/better/best” paths and renewal-adjacent offers.
Create sales-ready assets: One-sheets, solution briefs, pitch decks, ROI/TCO tools, talk tracks, objection handlers, demo storyboards, and executive value summaries.
Enable revenue teams: Train AEs/SDRs/CS/AM on solution discovery and expansion qualification; implement lightweight certification for message consistency.
Be the market voice: Track trends and competitors; translate insights into differentiated messaging, field guidance, and roadmap inputs.
Prove impact: Partner with RevOps to define KPIs, instrument dashboards, run experiments, and iterate.

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