Sr Social Media Specialist - 90402809 - Washington

Amtrak•Washington, DC

46d•Onsite

About The Position

This team works cross-functionally to support Amtrak's enterprise social channels. The incumbent will focus on engagement opportunities and social listening to support Amtrak's organic and paid media strategies. This position works collaboratively with internal and external partners to recommend and implement social media strategies in support of Amtrak's strategic plan and enterprise priorities.

Requirements

Bachelor's Degree required OR equivalent combination of training, education and relevant experience may be considered in lieu of a degree.
3 - 6 years of experience in marketing, communications, digital media or social media.
Experience with social media management tools
Experience in community engagement
Demonstrated experience and content creation at an enterprise level for most of these social media platforms: Facebook, X, Instagram, YouTube, Pinterest, TikTok, and Threads.
Excellent verbal and written communications skills (including editing/proofreading).
Demonstrated experience generating forward-thinking ideas and creative, engaging social content.
Extremely detail oriented with experience working with multiple internal and external stakeholders.
Proactive and autonomous in approach but collaborative in execution.

Nice To Haves

Experience with social media management system Sprinklr
Travel industry background

Responsibilities

Identify areas of opportunity for fan outreach, inclusive of platform expansion.
Engage opportunities for Amtrak to jump on trends and interact with brands, influencers, and fans to reach new audiences.
Proactively monitoring the flow of social to inform campaign development, support new business inquiries and collect data to facilitate audience analysis and competitive industry reporting.
Support Loyalty and Customer Experience team as they elevate social care
Research communities and niches to support influencer and content creator sourcing
Incumbent to support the creation and execution campaigns across Facebook, X, Instagram, YouTube, Pinterest, TikTok, and Threads.
Collaborate and strategize with internal departments, outside brands, and state partners to promote business initiatives and grow brand reach.
Support content capture projects, inclusive of photo shoots on moving trains.
Other duties as assigned