Sr Social Media Marketing Analyst - REMOTE

CNO Financial Group, Inc.•Carmel, IN

3d•Remote

About The Position

CNO Financial Group is hiring a Senior Social Media Marketing Analyst to be responsible for monitoring and responding to activity on social and web platforms to support the Consumer & Worksite business functions at CNO. This role supports day-to-day community engagement; manages content creation; analyzes trends related to CNO’s digital brand presence; and contributes recommendations to further brand engagement across CNO’s portfolio of brands. The Sr Social Media Marketing Analyst also supports brand integrity and risk management by moderating conversations, handling escalations, and partnering with internal teams to address compliance, reputational, and customer related issues. This role collaborates cross functionally to plan and execute social, marketing, and public relations initiatives while ensuring consistent brand voice and audience appropriate messaging. Through ongoing performance monitoring and insight sharing, the role helps optimize content strategy, community experience, and overall digital engagement effectiveness. This is your opportunity to shape how our brands show up every day. You’ll own community engagement across social platforms, blending thoughtful content creation with real‑time audience interaction, trend analysis, and brand risk awareness. You’ll collaborate closely with marketing, PR, and compliance partners, using judgment, empathy, and data to guide conversations and protect brand integrity. With flexibility to work remotely and the chance to influence strategy. It’s an ideal role for a social media professional who wants their work to truly matter.

Requirements

Demonstrate strong knowledge of social media platforms, digital content best practices, measurement techniques, and emerging web, search, and social trends.
Support community management efforts, including moderation, engagement, escalation handling, and basic sentiment analysis.
Apply sound judgment and follow detailed workflows when managing sensitive, high‑visibility, or compliance‑related social interactions.
Leverage a solid understanding of marketing and public relations principles to support planning and execution of related initiatives.
Create and adapt clear, effective content using strong writing, copy adaptation, and grammar skills, with practical knowledge of hashtags, link tracking, and KPIs.
Provide high‑quality customer service to internal and external stakeholders while representing the brand in public‑facing digital environments.
Collaborate effectively with senior leaders and external partners using strong interpersonal, problem‑solving, and analytical skills.
Manage multiple priorities independently in a fast‑paced environment while staying highly organized, deadline‑driven, and proficient in Microsoft Excel, Word, PowerPoint, CMS platforms, and basic HTML/CSS.
Bachelor’s degree in Advertising, Marketing, Public Relations, Communications, Journalism, or equivalent experience required
5 years of experience in Major social media advertising platforms (Facebook, LinkedIn, Instagram, TikTok a must) and with Content Management System (CMS) and digital content platforms.

Nice To Haves

6+ years of experience in Major social media advertising platforms (Facebook, LinkedIn, Instagram, TikTok a must) and with Content Management System (CMS) and digital content platforms.
Candidate location in Central or Eastern US time zone is preferred OR willingness to work Central or Eastern time zone business hours

Responsibilities

Monitor and support agent and community compliance on social platforms by reviewing activity against established guidelines, following defined review and escalation processes, and partnering with internal teams for appropriate follow‑up.
Manage day‑to‑day social community interactions, including questions, feedback, escalations, and sentiment, to ensure a consistent, positive, and on‑brand experience.
Monitor social channels for brand, reputational, and public‑relations risks, exercising sound judgment and escalating issues in alignment with established guidelines and internal partners.
Provide end‑to‑end social media support for prospects, customers, and recruits, balancing customer care, community engagement, and brand voice expectations.
Draft, publish, and engage with content across social media channels, adapting brand messaging into clear, empathetic, and platform‑appropriate responses and short‑form content.
Identify trends, risks, and opportunities through ongoing community and performance monitoring, and share insights and recommendations with internal stakeholders.
Identify and propose content opportunities across digital channels, and support content calendar management through coordination, editing, approvals, and CMS publishing.
Partner with internal teams, external vendors, and contract writers to support timely delivery of high‑quality written and visual content aligned with brand standards.