Sr Social Media Community Partner

Citizens Bank • Westwood, MA

3h • Hybrid

About The Position

The Senior Social Media Community Partner is a strategic, high-impact individual
contributor role responsible for shaping and advancing Citizens’ Colleague and
Leadership Advocacy programs. This position plays a critical role in activating
internal voices, elevating leadership presence on social platforms, and driving
measurable brand, reputation, and engagement outcomes across the enterprise.
 Operating as a subject matter expert and trusted advisor, you will partner
closely with Communications, Marketing, Risk, Legal, and Technology teams to
deliver compliant, data-driven, and scalable advocacy programs. The ideal
candidate brings deep expertise in social media—particularly LinkedIn—strong
executive presence, and the ability to independently lead complex,
high-visibility initiatives in a fast-paced, highly collaborative environment

As the Senior Social Media Community Partner, you will serve as a senior
individual contributor responsible for the strategy, execution, and evolution of
Citizens’ Colleague and Leadership Advocacy programs. This role plays a critical
part in how Citizens activates internal voices, enables leaders on social
platforms, and drives measurable brand, reputation, and engagement outcomes.

Operating as a subject matter expert, you will partner closely with
Communications, Risk, Legal, and Marketing teams to execute high‑visibility
programs, guide leaders and stakeholders, and ensure advocacy efforts are
effective, scalable, compliant, and data‑driven.

Requirements

• 6–8 years of experience in social media, communications, or digital marketing, with ownership of complex, high‑visibility programs that support senior leadership and enterprise priorities. 
• Deep expertise in LinkedIn and social media best practices, particularly for leadership presence, advocacy, and executive communications. 
• Demonstrated ability to operate independently as a senior individual contributor with an elevated executive presence and strong influencing skills across functions. 
• Strong experience partnering directly with senior leaders and Communications teams, including advising on tone, positioning, and visibility in high‑stakes or reputation‑sensitive moments. 
• Proven ability to manage complex workflows, competing priorities, and time‑sensitive initiatives in a fast‑paced environment. 
• Strong analytical skills and comfort using data and insights to guide optimization, decision‑making, and program evolution. 
• Experience with social media management and advocacy platforms such as Sprinklr, Hootsuite, or Sprout. 
• Exceptional written, verbal, and presentation skills, with the ability to communicate clearly, confidently, and credibly with executive audiences. 
• Sound judgment, high attention to detail, and the ability to navigate ambiguity with professionalism and discretion. 
• Collaborative, proactive, and solution‑oriented working style. 

Nice To Haves

• Content creation experience is a plus but not required.

Responsibilities

• Own the strategy and day‑to‑day execution of Citizens’ Colleague and Leadership Advocacy programs, ensuring alignment with brand, reputation, and enterprise priorities. 
• Serve as a subject matter expert and trusted advisor to Communications partners, business leaders, and senior stakeholders on advocacy and leadership presence on social media. 
• Lead cross‑functional initiatives by coordinating workflows across Communications, Risk, Legal, Marketing, and Technology partners to deliver integrated social programs. 
• Provide strategic guidance and hands‑on support to leaders to help them show up effectively and authentically on social platforms, particularly LinkedIn. 
• Execute and optimize advocacy programs, including content planning, platform configuration, performance analysis, and continuous improvement. 
• Define, track, and report on program KPIs, using insights and analytics to inform decisions and improve adoption, engagement, and impact. 
• Partner with Corporate Communications to support key enterprise moments such as earnings, leadership announcements, cultural initiatives, and reputation‑sensitive events. 
• Identify, test, and scale new formats, tools, and platform capabilities to enhance advocacy effectiveness and leader visibility. 
• Ensure advocacy programs operate within established governance, policy, and risk frameworks by partnering closely with Risk and Legal teams. 
• Support vendor and platform relationships, including social media management and advocacy tools, to ensure effective usage and optimization. 
• Provide informal coaching, best‑practice guidance, and quality oversight to execution partners or junior contributors, without formal people‑management responsibility. 
• Attend events and support live or near‑real‑time social coverage as needed, including occasional evenings or weekends. 
• Take on additional responsibilities as needed to support evolving team and business objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level