Sr. Site Merchandising Manager

Felix Global•Buffalo Grove, IL

2d•$85,000 - $100,000•Hybrid

About The Position

Safco Dental Supply is a leading distributor of dental and medical supplies, proudly serving practices across the U.S. for over 80 years. We are a growth-oriented organization focused on delivering exceptional customer experiences and leveraging digital strategies to drive measurable business impact. Our culture values accountability, innovation, and continuous improvement. Job Summary Safco Dental Supply is enhancing the overall site experience for our customers, and we need a dedicated individual to oversee the taxonomy, product specifications, onsite search, and promotions. He/she brings a strategic point of view to development the optimal site merchandising experience to achieve business outcomes. This role reports to the Sr. Director of Merchandising and Marketing

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
5+ years of hands-on experience in digital merchandising or ecommerce roles (preferably B2B retail)
Demonstrate a strong understanding of digital best practices
Must have experience managing: Building site taxonomy and building SOPs for making updates to categories and/or attributes
Experience working with an ecommerce platform (Preferably Adobe Cloud)
Conversion rate optimization
Building a financial plan and managing key KPIs of sales, revenue, order count, ASP, AOV.
Partnership between the channels to create an omnichannel experience for our customers

Responsibilities

Partner with the SEO team to conduct keyword research and choose optimal nomenclatures for category and attribute taxonomy.
Build nomenclatures for PDP titles and update our PDP content to add key selling features needed for customer decision-making
Partner with Ecomm Ops as a key stakeholder in the UX/UI E2E Redesign
Manage a team of two responsible for Promotions and Custom Products and oversee the work conducted by the Onsite Search team to provide valuable feedback for continued improvement
Work cross functionally with all marketing partners to deliver optimal landing experiences for external traffic
Build the optimal site structure for our customer browse experience, defining the L1s-L4s, based on competitive review, keyword research, and product assortment.
Ensure products are merchandised in the correct categorization.
Build the optimal experience on the PDP with optimized titles, robust product details and description, and the correct SKU groupings per page
Develop and implement digital merchandising strategies to drive increased awareness and improvements in conversion rates
Participate in UAT regression testing and site updates
Identify value-added content to help the customer make a purchasing decision
Improve the onsite search experience including the build of synonyms, boosting/burying of products, and adjustments to the core algorithm
Build promotions to drive incremental sales, gain new and lapsed customers, and manage margin requirements
Partner with vendors on promo exclusives
Drive the roadmap of Promo IQ for all reporting needs and the tools of the promotion management
Analyze web analytics data to understand how customers engage with the site and use data to propose changes in product categorization and wayfinding.
Experience in optimizing landing pages and user funnels.
Build Weekly Business Reviews summarizing promotion performance, and use the key learnings to drive positive comp
Review onsite search dashboards and data provided by the Onsite Search team to optimize SRPs to match search intent
Review performance with channel owners; turn insights into next-round hypotheses.
In partnership with our agency, ensure all data specifications are accurate and follow a defined nomenclature
Ensure products are properly merchandised within the correct categories