Sr. Sales Associate

Goodwin Living•Alexandria, VA

13d

About The Position

Goodwin Living is seeking a highly organized, relationship-driven, and strategic Senior Sales Associate to support the continued success of Goodwin House Seminary Road (GHSR), our newest Life Plan Community currently in its pre-opening and lease-up phase. Reporting directly to the Director of Sales, the Senior Sales Associate plays a critical role in retaining and advancing reservists from commitment through move-in. This position is intentionally designed to on reservist engagement, pipeline advancement, move-in readiness, and cross-departmental coordination. The Senior Sales Associate serves as a key partner to the Sales Counselors—acting as a strategic backup for appointments and tours, while also owning several essential processes that ensure a seamless, well-paced, and highly personalized move-in experience for future residents. This role is ideal for a sales professional who thrives in a fast-moving environment, values precision and follow-through, and excels at building trust with prospects as they make one of life’s most important decisions.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent professional experience
Prior experience in senior living sales, real estate, hospitality, or a customer-centric sales environment strongly preferred
Demonstrated ability to manage multiple pipelines, timelines, and stakeholders simultaneously
Proficiency in Microsoft Word, Outlook, and Excel required; CRM experience required (training provided as needed)
Exceptional verbal and written communication skills
Strong relationship-building abilities with a calm, confident, and empathetic presence
Highly organized, detail-oriented, and deadline-driven
Strategic thinker with the ability to anticipate needs and plan ahead
Comfortable managing sensitive financial and health-related information with discretion
Adaptable and solutions-oriented in a dynamic, pre-opening environment
Advanced computer proficiency, including CRM systems and reporting tools
Willingness to work occasional evenings or weekends as business needs require

Responsibilities

Curate and manage “The Reserved” engagement and retention program, ensuring consistent, high-touch communication with reservists
Develop and distribute a quarterly “The Reserved” newsletter, in collaboration with Sales and Marketing
Serve as a primary point of contact for reservists as they move closer to occupancy, ensuring clarity, confidence, and continuity
Maintain relationships with competitive communities to stay informed on market trends, pricing, timelines, and best practices
Support Sales Counselors with initial tours, follow-up tours, and reservation appointments as needed
Serve as a knowledgeable backup to Sales Counselors for appointments, ensuring continuity of service
Assist with lead generation, follow-up, and pipeline advancement, particularly for reservists approaching key milestones
Maintain accurate, up-to-date CRM records for leads, reservists, and future residents
Process incoming inquiries, distribute brochures, and ensure timely follow-up on all leads
Facilitate financial and health reviews for reservists in coordination with internal partners
Conduct personalization appointments, guiding reservists through selections and documenting outcomes
Play a lead role in developing and managing the move-in schedule, balancing operational readiness with resident experience
Coordinate approvals, documentation, and internal handoffs required for successful move-ins
Support move-in planning and execution, serving as a steady point of contact for reservists throughout the process
Assist with managing phone inquiries with professionalism and warmth, ensuring an exceptional first impression
Oversee brochure fulfillment, mailings, and inquiry tracking
Generate reports and insights to support sales pacing, reservist readiness, and leadership decision-making
Collaborate closely with Sales, Marketing, Finance, Operations, and Life Enrichment to ensure alignment
Proactively identify gaps, risks, or opportunities within the pipeline and recommend solutions
Support data analysis related to leads, reservists, and conversion trends
Assist with proofing and implementation of marketing campaigns as needed
Ensure brand consistency across reservist communications and materials
Coordinate with vendors and internal teams to support targeted outreach efforts