Sr. Reporting Analyst - GTM

Lexipol LLC•Frisco, TX

1d•$110,000•Remote

About The Position

At Lexipol, our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement, fire, EMS, corrections, and local government professionals to tailor our solutions to better address today’s challenges and keep the first responders coming home safely at the end of each shift. Working at Lexipol means making a difference – day in and day out. The Work The Sr. Reporting Analyst - GTM serves as the dedicated analytics partner for the GTM (Go-To-Market) organization, driving strategic insights and decision-making across sales and marketing. This role sits within the Data & Analytics team but works closely with GTM leadership, ensuring that data-driven insights inform how the company grows, engages, and retains its customers. You’ll leverage your expertise in Salesforce data, Power BI reporting, and business acumen to transform raw data into compelling stories that influence revenue strategy, pipeline health, campaign effectiveness, and customer engagement. You are both a hands-on analyst and a strategic thought partner—proactive, curious, and passionate about using data to make business better.

Requirements

5+ years of experience in data analysis or business analytics roles, ideally supporting GTM functions (Sales, Marketing, or Revenue Operations).
Advanced Salesforce expertise, including familiarity with key objects (Opportunities, Leads, Campaigns, Accounts) and the ability to query or extract data.
Strong SQL skills for querying and analyzing large datasets in AWS Redshift
Proficiency in Power BI, including DAX, data modeling, and report design.
Excellent business acumen and understanding of GTM processes (lead-to-cash, pipeline, campaign attribution, retention metrics).
Proven ability to translate data into insights—storytelling, visualization, and executive-ready presentation.
Strong project management and self-prioritization skills.

Nice To Haves

Experience working with AWS cloud
Familiarity with Airflow for data pipelines development
Experience in a B2B SaaS or subscription-based business model.
Exposure to marketing automation tools (e.g., HubSpot, Pardot) and campaign tracking analytics.

Responsibilities

Serve as the primary analytics partner to the GTM department.
Identify trends, risks, and opportunities in revenue performance and customer lifecycle data.
Collaborate with GTM leadership to define key metrics, KPIs, and success frameworks for growth initiatives.
Translate complex datasets into clear, actionable insights that drive strategic and tactical decision-making.
Support quarterly and annual business reviews with data narratives, dashboards, and presentations.
Acts as a proactive analytics leader, independently identifying trends, opportunities, and risks — not waiting for requests.
Design, build, and maintain Power BI dashboards and reports that provide visibility into pipeline, performance, and customer metrics.
Develop self-service analytics capabilities for GTM leaders and business partners.
Use Salesforce data models and reporting to track funnel performance, lead conversions, and deal velocity.
Conduct deep-dive analyses to explain trends in marketing campaign ROI, sales effectiveness, and customer retention.
Own the analytics backlog and ticket process—from ideation through delivery and iteration.
Work cross-functionally with Sales and Marketing departments to ensure alignment on data definitions and KPIs.
Partner with the Data Engineering and Governance teams to ensure data quality, availability, and reliability across systems.
Act as a liaison between business and technical teams, ensuring analytics outputs meet both strategic and operational needs.
Present insights and recommendations to GTM leaders and executive stakeholders in a compelling, business-oriented manner.

Benefits

Lexipol offers a competitive base salary, monthly, quarterly, or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan.

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