Sr Public Relations Specialist

San Manuel • Highland, CA

1d

About The Position

Reporting to the Director of Strategic Communications, the Senior Public Relations Specialist designs and executes integrated public relations initiatives for the enterprise. This role translates complex information into clear, compelling narratives tailored to diverse audiences and serves as a key connector between internal and external communications functions, ensuring alignment across messaging platforms and audiences.

This role is responsible for proactively identifying storytelling opportunities that elevate the organization’s reputation, while also serving as a critical responder during times of crisis or reputational risk. This position requires a strategic thinker with strong media relations skills, a deep understanding of stakeholder dynamics, and the ability to navigate complex, high-stakes communication environments with clarity and confidence.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field required
• Minimum four (4) years of progressive experience in public relations within a corporate, agency, or centralized communications environment required.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
• Proven success in developing and executing media strategies, including proactive pitching and relationship-building with local, regional, and national media outlets.
• Demonstrated experience planning, presenting, and executing integrated media campaigns that align with broader marketing and organizational goals.
• Exceptional writing and editing skills with the ability to craft clear, compelling, and brand-aligned messaging with minimal revisions.
• Strong understanding of media monitoring tools, analytics platforms, and industry best practices.
• Ability to work effectively under pressure, manage multiple priorities, and respond quickly in high-stakes or crisis situations.
• Experience working in a highly collaborative environment with cross-functional teams and external partners.
• Expert of Microsoft Office suite.
• Excellent verbal communication skills and presentation experience.
• Strong project management and self-directed organizational skills.
• Ability to work under tight deadlines and manage projects independently with minimal supervision.
• Exceptional presentation and written communications skills; aptitude test required to advance in the interview screening process.
• Strong analytical, critical thinking and problem-solving skills are required.
• Must be a strong collaborator with proven ability to bridge challenges and drive decision-making across cross-functional teams.
• At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.
• Driving Responsibilities: Role requires regular commuting between locations. A valid driver's license and vehicle insurance with minimum liability limits is required. Role will not operate or drive Tribe-owned vehicles or patron vehicles.

Nice To Haves

• Previous casino communications experience highly preferred.

Responsibilities

• Develops and implements actions for public relations campaigns and activations that support organizational priorities, enhance brand reputation and engages key audiences across earned media channels, ensuring all content aligns with brand voice and messaging goals.
• Create compelling content and produce high-quality written materials including communications plans; press releases; media alerts, talking points and executive briefing materials tailored to diverse audiences and platforms.
• Collaborates cross-functionally with marketing teams, operational stakeholders, Tribal Government operations, and external partners to ensure alignment and consistency in messaging and outreach efforts.
• Serves as primary media liaison, cultivating relationships with journalists, influencers, and media outlets to secure positive coverage and manage inquiries.
• Supports crisis communication efforts, including rapid response messaging, media monitoring, and coordination with internal stakeholders during reputational risk scenarios.
• Performs other duties as assigned to support the efficient operation of the department.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees