Sr. Public Relations Manager II

BambooHR

6d • Hybrid

About The Position

The Senior PR Manager (External Communications) is responsible for leading BambooHR’s always-on external communications engine, driving sustained media visibility, and strengthening the company’s authority in the HR and workplace space.
This senior individual contributor will own and evolve BambooHR’s data-driven storytelling strategy, including leadership of Data at Work, the company’s proprietary research and insights program. The role partners closely with Corporate Communications, Product Marketing, Analyst Relations, and external agencies to translate company data, expertise, and innovation into compelling narratives that build credibility and market relevance.

Requirements

• 8+ years of experience in public relations, corporate communications, or a related field
• Demonstrated success leading data-driven or research-based PR programs
• Strong media relations experience, including pitch development and rapid response
• Proven ability to translate complex topics—data, product innovation, market trends—into compelling stories
• Experience operating autonomously with strong senior-level judgment
• Excellent written and verbal communication skills
• Strong cross-functional collaboration skills
• Bachelor’s degree in Communications, Journalism, Marketing, or related field (or equivalent experience)

Nice To Haves

• Experience supporting Product PR and/or Analyst Relations programs
• Background in HR tech, B2B technology, or high-growth SaaS environments
• Experience building or scaling proprietary research or thought leadership programs
• Familiarity with GEO/AEO concepts and AI-influenced discovery channels
• A strong instinct for positioning and narrative development in competitive markets
• A proactive, momentum-building mindset that drives consistent external visibility

Responsibilities

• Develop and execute BambooHR’s always-on external PR and thought leadership strategy aligned to business priorities.
• Lead and evolve the Data at Work program, owning the research agenda and translating proprietary data into compelling, media-ready narratives.
• Establish and elevate BambooHR’s external POV on HR and workplace trends through proactive thought leadership.
• Drive proactive media relations, including pitch development, reporter engagement, and rapid response to timely news moments.
• Build and manage a strong bench of internal subject-matter experts for commentary and industry visibility.
• Partner cross-functionally with Product Marketing and Analyst Relations to support launches, innovation storytelling, and report inclusion.
• Own external news cadence and distribution to increase consistent visibility across traditional and AI-influenced discovery channels.
• Define and track PR performance metrics, standardizing KPIs to demonstrate impact on brand visibility and credibility.

Benefits

• A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
• Comprehensive health, life, and disability insurance
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace
• Check out all our benefits that benefit you

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level