Sr. Provider Group Sales Manager (Remote)

Rula•Los Angeles, CA

2d•Remote

About The Position

We are hiring a Sr. Provider Group Sales Manager to lead the field team to drive forward the Rula mission. In this role, you will lead and develop a team of Account Executives who work directly inside medical practices across the Eastern and Central United States, turning provider interest into real referral partnerships that get patients into needed care. To do this, ~50% travel is required. Behavioral health has historically operated in a silo, disconnected from the primary care relationships that patients trust most. This role is about changing that at the source. The providers your team works with are not just being asked to add a new vendor. They are being asked to see mental health differently: not as something they can hand off with a pamphlet, but as a clinical responsibility they own. Getting a patient into behavioral health care is not a nice-to-have in a quality care model. It is a need-to-have, and it is on the PCP to make it happen. Your team's job is to shift that perspective, equip providers with the tools to act on it, and hold the connection between primary care and mental health together in a way the system has never done well. You will be in the field coaching your team through those conversations, ensuring that every signed practice becomes an active one, and raising the standard for what patients can expect when they ask their doctor for help. This role reports directly to the Director of Provider Group Sales and sits at the core of how Rula grows.

Requirements

7+ years of field sales experience selling to outpatient medical practices, with demonstrated success across multiple practice types (solo, small group, mid-market) and multi-stakeholder buying processes involving physicians, office managers, and administrators.
2+ years of direct people management with at least 3 direct reports in a field sales environment. Must include hands-on accountability for field activity metrics (visits, meetings, demos) alongside revenue outcomes, and demonstrated ability to develop and retain high-performing reps. Candidates must also be comfortable managing a distributed team remotely, including asynchronous coaching, virtual pipeline reviews, and maintaining rep engagement without daily in-person oversight.
Proven ability to drive provider behavior change beyond the point of agreement.
Hands-on experience with in-person sales tactics in clinical settings, including lunch and learns, cold walk-ins, scheduled office visits, and rep ride-alongs. Candidates should be comfortable in clinical environments and capable of coaching reps on field presence, not just remote or inside selling. Prior experience building or running territory coverage plans is a plus.
Must be based in EST or CST timezone, with the ability to travel ~50% or more within territory for field visits, team ride-alongs, and practice-level activation support.

Nice To Haves

Experience in behavioral health, mental health, or specialty referral sales (e.g., psychiatry, therapy, substance use treatment).
Experience hiring, onboarding, and ramping field sales reps from scratch.
Experience at a high-growth startup or scaling healthcare technology company where process and playbook were still being built.
Familiarity with value-based care (VBC) or ACO dynamics and how they influence provider decision-making.
Proficiency with Salesforce CRM at a management level (pipeline review, rep activity tracking, reporting).

Benefits

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fund team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all