Sr. Programmatic Specialist

Lamark Media • Boca Raton, FL

3d

About The Position

The Senior Programmatic Specialist leads the strategic execution and optimization of programmatic campaigns. This individual will own end-to-end processes, mentor junior specialists, and work directly with clients on strategic recommendations and performance reporting.

Requirements

• 3–5 years of experience in programmatic media buying and optimization.
• Advanced knowledge of DSPs (e.g., The Trade Desk, DV360, Amazon DSP, etc).
• Proficient in analytics platforms (Google Analytics, Tableau, Power Bi, etc)
• Strong analytical skills and proficiency with Excel and reporting platforms.
• Strong problem-solving skills and a strategic mindset.
• Excellent organizational and communication skills.
• Data-Driven Decision Making: Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA).

Nice To Haves

• Cross-Functional Collaboration: Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns.
• Presentation & Communication Skills: Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
• Brand Voice & Messaging: Experience working with clients to develop consistent messaging and tone that aligns with their brand identity.

Responsibilities

• Set up, manage, and optimize programmatic campaigns in DSPs (e.g., The Trade Desk, DV360, Amazon DSP, etc).
• Independently manage and optimize complex programmatic campaigns across multiple channels (display, video, CTV, audio, native).
• Monitor pacing, performance, and troubleshoot issues in real-time.
• Analyze campaign data and prepare performance reports with actionable insights.
• Lead campaign planning discussions and client presentations.
• Setup campaigns and audience segmentation based on media and targeting strategies.
• Provide strategic optimization recommendations based on performance insights.
• Train and support junior specialists in platform best practices.
• Stay current with industry trends and emerging technologies in programmatic media.

Benefits

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees