Sr. Product Marketing Manager - YellowFin

Idera, Inc.•Austin, TX

About The Position

We’re looking for a strategic and execution-focused Product Marketing Manager (PMM) to lead positioning, messaging, enterprise sales enablement, and go-to-market execution for a global B2B SaaS platform that sits at the intersection of data, product, and enterprise software. As PMM, you will act as the bridge between Product, Marketing, Sales, and the market. You’ll translate complex features into compelling value propositions, enable sales with the right tools, and ensure our products are positioned for growth in competitive, global markets. You will play a critical role in supporting complex, multi-stakeholder sales cycles and shaping our positioning against direct competitors and in-house build alternatives.

Requirements

6+ years in product marketing, ideally in B2B software or developer-focused tools
Strong ability to turn technical concepts into clear, benefit-driven messaging
Experience driving GTM strategy and execution across multiple products or brands
Skilled in managing content creation, working with creative, SEO, and product teams
Excellent communication and collaboration skills; comfortable working cross-functionally
Data-literate and able to track campaign/launch performance and adjust strategy accordingly
Experience supporting complex B2B or enterprise sales motions with multiple stakeholders
Proven ability to influence revenue outcomes through positioning, sales enablement, and competitive strategy

Nice To Haves

Experience marketing platform, embedded, or infrastructure-adjacent software
Experience marketing IDEs, developer tools, low-code platforms, or BI software
Deep familiarity with SEO best practices and collaboration with content and web teams
Exposure to product-led growth (PLG) strategies or community-driven ecosystems
Comfort working in fast-paced, remote-first environments with asynchronous workflowsAust

Responsibilities

Define positioning and messaging across multiple buyer personas, including product leaders, engineers, data teams, and executive decision-makers
Own enterprise-grade value narratives, including build-vs-buy, scalability, security, and total cost of ownership
Develop core messaging frameworks that support long sales cycles, technical evaluations, and executive-level justification
Continually refresh messaging across the website, campaigns, product launches, and content assets
Align product stories with customer pain points, industry trends, and use cases
Act as a trusted partner to Product and Sales, translating product strategy into clear value propositions, enablement, and messaging that directly supports revenue and customer adoption
Plan and execute product launches and feature rollouts across channels
Partner with Product and Engineering to understand roadmaps and turn updates into market-ready narratives
Work cross-functionally to deliver launch assets (emails, landing pages, webinars, blog posts, etc.)
Collaborate with Sales to refine Ideal Customer Profiles (ICPs) and use case priorities
Create sales collateral that supports enterprise and mid-market deal cycles, including pitch decks, battle cards, ROI narratives, and objection-handling guides
Partner closely with Sales on deal strategy, competitive positioning, and messaging for priority opportunities
Support technical evaluations and POCs with clear positioning, use-case framing, and differentiation
Enable partners and resellers with messaging that supports white-labeling, embedded use cases, and platform differentiation
Conduct market, competitive, and user research to inform positioning and content direction
Gather feedback from Sales, customers, and Support to refine messaging and roadmap alignment
Monitor competitor shifts and industry narratives to identify gaps and opportunities
Translate win/loss insights and sales feedback into actionable positioning and enablement improvements
Maintain a clear point of view on why we win in competitive and build-vs-buy scenarios