Sr. Product Marketing Manager

Advantive • Tampa, FL

4d

About The Position

Product Marketing sits within the Marketing organization to ensure strong alignment between product strategy and go-to-market execution, enabling clear positioning, disciplined launches, and measurable pipeline impact. This role partners closely with Product Management, Sales, Customer Success, and Business Unit leadership to drive revenue growth and market differentiation.

Reporting to the VP of Marketing, the Senior Product Marketing Manager
is responsible for
leading product marketing strategy for our Manufacturing and Quality business unit. You will translate complex product capabilities into compelling, customer-facing messaging that resonates with buyers and drives commercial outcomes. You will serve as the product evangelist and play an integral role in shaping positioning, enabling sales, and organizing and communicating product launches.

You understand our competitors, what they do today and where they are headed. You understand our buyers, how they think, how they evaluate solutions, and how they make purchasing decisions. You ground strategic insights in market evidence and use that knowledge to develop positioning and messaging that differentiates our solutions and empowers our sales team to win.

You will
operate
in a highly collaborative, matrixed environment, influencing cross-functional stakeholders and aligning teams around clear go-to-market priorities. Attention to detail, commercial acumen, and the ability to clearly articulate how we solve our customers’ manufacturing and quality challenges are critical to success in this role.

Responsibilities

• Lead product marketing strategy for the Manufacturing and Quality business unit, aligning positioning and go-to-market priorities with business objectives.
• Translate new product features and capabilities into compelling sales materials that are actively used by over 80 percent of the sales team within three months of development.
• Ensure all product launches are delivered on schedule and aligned with revenue objectives, coordinating cross-functional teams to execute effectively.
• Work with the demand generation team to create content and campaigns that increase qualified pipeline and improve lead quality.
• Develop a variety of external content that enhances brand visibility and contributes meaningfully to MQL generation and pipeline performance.
• Define and refine ideal customer profiles and personas to ensure alignment with business strategies, vertical markets, and customer needs.
• Develop content and competitive intelligence that connects product capabilities to market dynamics, improving win rates and supporting MQL to SQO conversion rates above 14 percent.
• Maintain deep knowledge of the competitive landscape and equip sales with clear differentiation and battle-ready messaging.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed