Sr. Product Marketing Manager (Retail)

Vesync • Tustin, CA

50d • $165,000 • Onsite

About The Position

The Product Marketing Manager is responsible for driving retail specific product marketing strategy, pricing, packaging, and positioning to win in the retail accounts. This role partners closely with Retail Sales, Product Management, and Creative teams to ensure product competitiveness, profitable growth, and strong retail execution. The ideal candidate brings a sharp understanding of category financials, retail dynamics, and consumer behavior in brick-and-mortar environments.

Requirements

• 5+ years in product marketing, category management, or channel marketing roles with a retail focus
• Deep knowledge of retail go-to-market, pricing strategies, and promotional execution
• Strong understanding of retail buyer behavior, merchandising strategies, and store-level tactics
• Experience collaborating with sales teams and managing P&L drivers such as pricing, promotions, and profitability
• Comfortable and able to lead packaging and positioning development with cross-functional stakeholders

Nice To Haves

• Retail-Savvy: Knows how to win in brick-and-mortar environments and tailor tactics to each channel
• Strong Value to Pricing: Balances consumer value with category revenue and margin goals
• Collaborative & Cross-Functional: Works fluidly with Sales, Product, Marketing, and Creative teams
• Data-Informed & Strategic: Uses sell-through and market data to make decisions
• Packaging-Oriented: Understands packaging as a shopper facing asset, not just a box and understand that it’s a point of conversion
• Proactive Problem Solver: Anticipates challenges like channel conflict and addresses them before they escalate

Responsibilities

• Drive Retail Pricing Strategy and Category Financial Targets
• Own Product Positioning and Portfolio Strategy for Retail
• Develop and Execute Retail Channel Growth Models
• Lead Channel Specific Competitive Analysis and Assortment Planning
• Own Retail Displays & Packaging Strategy

Benefits

• 100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees