Sr Product Marketing Manager, Member Engagement

LendingClub•San Francisco, CA

17d•Hybrid

About The Position

We’re looking for a Sr Product Marketing Manager to support Member Engagement initiatives and help drive product marketing strategy and execution across LendingClub’s ecosystem. In this role, you will work across our suite of products—including Lending (Personal Loans, Auto Refi, Purchase Finance), Banking, DebtIQ (credit monitoring), and the Digital App—to help design and optimize customer journeys by segment and channel. This role is ideal for a strong product marketer who is both strategic and highly execution-oriented, with experience in growth, lifecycle, and engagement marketing. You will partner closely with product, channel, analytics, and brand teams to bring integrated go-to-market strategies to life, while using data and customer insights to continuously improve performance. You will play a critical role in amplifying the voice of the member, supporting cross-sell and engagement strategies, and helping scale existing product marketing capabilities across one of LendingClub’s most important growth areas. The ideal leader for this role brings a strategic, creative, analytical and results-oriented growth mindset. Armed with a passion for finding unique and innovative ways to market products, acquire and engage members, you'll bring together an incredible team of marketers to create activities that drive the revenue, growth, and brand value. This includes identifying an optimal cross sell, offer hierarchy and rotation strategy. Product Marketing is the heartbeat of the company and the voice of the customer; you will keep the organization connected to our member needs

Requirements

6+ years of relevant marketing management experience including research, positioning, messaging, and product launches in a B2C & Mobile App environment.
Financial services experience a plus
Strong background in product launches, engagement (mobile app) marketing, and cross-sell or retention strategies.
Experience driving app adoption and/or digital engagement initiatives
Demonstrated ability to use data and insights to inform positioning, prioritization, and GTM decisions
Proven ability to translate strategy into clear, actionable plans and execute in a cross-functional environment
Strong communication and storytelling skills, with experience presenting to senior stakeholders
Highly collaborative, proactive, and comfortable leading through influence
Detail-oriented, organized, and able to manage multiple priorities in a fast-paced environment
Bachelor’s degree or higher in a related field; or equivalent work experience

Responsibilities

Be the Voice of the Members
Develop a deep understanding of customer needs, competitive landscape, and market trends to inform product and marketing strategy
Partner with the brand team to define and optimize Membership value proposition and build go-to-market strategies across channels and customer segments
Drive continuous product iteration through research, testing, and customer feedback to enhance positioning and value delivery
Lead Strategy & Execution
Lead development and execution of marketing strategies to increase adoption of products like DebtIQ, mobile app engagement, and cross-buying across lending and banking solutions
Define and manage annual and quarterly engagement roadmaps aligned to KPIs (e.g., app downloads, MAU, product-per-member growth)
Collaborate with channel owners, product, and marketing ops to build integrated campaigns and GTM plans that ensure cohesive execution and innovation
Optimize the end-to-end customer journey, including funnel performance, new feature rollout, and in-app engagement, in collaboration with the product team
Produce compelling content to promote LendingClub’s products, services, and member benefits. In partnership with Marketing Ops and Martech, execute personalization and data-driven marketing to deliver relevant, timely member experiences
Innovation
Collaborate with product and marketing teams to evolve membership offerings and translate marketing needs into actionable product requirements
Partner with product leadership to develop member centric experiences that reward and recognize member loyalty
Leadership
Lead cross-functional teams through change, growth, and innovation cycles with clear goal setting across product lines and channels
Establish strong cross-team engagement models and measurement frameworks to drive alignment and flawless execution
Compliance
Ensure all product marketing initiatives, messaging, and collateral comply with regulatory standards and internal policies
Partner closely with legal, compliance, and risk teams to secure approvals and maintain adherence throughout campaign execution