Sr. Product Marketing Manager - Measurement & Attribution

T-Mobile•Bellevue, WA

About The Position

This role will define and communicate product and marketing strategies that align with business goals and market demands, with a focus on T-Mobile’s network and the productized experiences that bring the network to life through clear positioning, messaging, and commercial and go to market programs. It also owns the measurement spine for the Network Product Marketing organization, establishing leading and lagging KPIs and attribution frameworks that help disentangle the impact of multiple, overlapping factors that shape customer perceptions, behaviors and commercial outcomes. Core product marketing responsibilities include developing value propositions, messaging frameworks, and commercial strategies that engage customers and support sales channels. The role requires product marketing prowess with strong data fluency, including the ability to access and interpret varied datasets, and close partnership with Analytics, Insights, and Corporate Strategy to model impact, isolate drivers, and improve measurement precision over time. Success is measured by the clarity and adoption of the KPI architecture and the degree to which evidence based recommendations influence product and commercialization decisions.

Requirements

Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)
Acceptable areas of study include Marketing, Business, Communications, or relevant field of study like Data Science, Media or Research (Required)
7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
Data Strategy: Ability to analyze and interpret data to understand attribution and performance drivers, and to use those insights to inform KPI design, measurement plans, and clear business recommendations. Direct the work needed to generate those insights (e.g., scoping analyses, setting hypotheses, defining inputs and outputs) (Required)
Go-to-market Strategy Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (Required)
Segmentation A strong technical foundation, including experience delivering segment-specific solutions (Required)
Customer Experience Management Extensive customer interaction experience and customer success storytelling (Required)
Communication Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills (Required)
Project Management Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales (Required)
Product Management (Required)
At least 18 years of age
Legally authorized to work in the United States
Travel Required (Yes/No): Yes
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No

Nice To Haves

Data Analytics: Experienced in analyzing data, including accessing data sources, performing statistical analysis, using/building BI dashboards, and querying data to validate inputs and pressure‑test results. ( Highly Preferred)

Responsibilities

Own the measurement spine for the Network Product Marketing organization by defining team-level KPIs, developing the org measurement framework, and partnering with Analytics, Insights, and Strategy on attribution and driver modeling to align org metrics with enterprise reporting and inform decisions.
Set strategic inputs for the product and network roadmap by translating customer needs, competitive insights, and audience signals into clear guidance for engineering
Provide market and audience insights to brief campaign strategies focused on demand creation and reputation building
Inform targeting and activation strategies by ensuring priority audiences can be identified, sized, and reached effectively in partnership with Media, Integrated Marketing Strategy, and Analytics.
Develop product positioning and messaging that articulate differentiated value and resonate with priority audiences.
Create product collateral and customer-facing materials, including briefs, presentations, and content that support commercial programs and sales channels.
Develop commercial and go-to-market campaigns, programs and trainings that bring network-led experiences to market and support adoption, engagement, acquisition, retention and perception lift.
Monitor product performance and audience behavior, set the learning agenda and measurement plans, and translate learnings into recommendations for roadmap evolution, messaging refinement, and program optimization.
Also responsible for other duties/projects as assigned by business management as needed