Sr Product Marketing Manager, Financial Services Product Marketing

Salesforce.com, Inc.•Chicago, IL

44d

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Are you a great storyteller? Passionate about customer success? Inspired by technology disruption? And most of all, do you love Financial Services and want to make a big impact on the industry? At Salesforce, the Financial Services Product Marketing team is responsible for creating and executing the marketing strategy for our portfolio of products designed specifically for Banks, Wealth Managers, and Insurance Companies. We are investing in AI products that are purpose built for the industry and you'll be at the hub of this company-wide transformation. This is an opportunity that allows you to exercise your strategic vision, storytelling skills, and technical expertise. Our Product Marketers are storytellers: simplifying complex concepts, crafting stories that are human and easy to relate to, highlighting customer success, and grounded in an understanding of our products & capabilities. We measure our success by our ability to develop relevant positioning and messaging, create innovative demos that bring our product use cases to life, and drive programs that bring new customers into the business. We are looking for someone with technical knowledge and a skill for translating our current and future capabilities into compelling stories. You are a big picture innovator who isn't afraid to roll up your sleeves and craft compelling content to support our customers, partners, and sales teams. You are comfortable both producing and presenting live demos, messaging, and enablement to our internal and customer audiences. In this role, you will work cross-functionally with other marketers, product managers, sales teams, and more. You'll partner across this large cross-functional team to showcase Salesforce through the lens of Banking, Wealth Management, and Insurance.

Requirements

5+ years of experience in technical product marketing, product management, or solution engineering at a high tech company focused on financial services, or directly at a financial services institution
Experience with the Salesforce products and/or other SaaS and B2B technology platforms. Salesforce Certifications (Administrator, Developer) and Trailhead badges a plus.
Experience with enterprise applications such as CRM, Core Banking and Insurance Platforms, Middle Office Automation or homegrown solutions
Expertise in building product demos end-to-end, from building compelling narratives that accurately position our products and align to our corporate messaging, to owning the technical execution in demo videos and demo orgs
Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers
Consistent track record in defining/driving project execution with minimal guidance and performing well in a fast-paced environment
Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.

Nice To Haves

Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
A natural collaborator with a willingness to drive hands-on tactical execution
Excellent written and verbal communication skills
Video design and editing skills including the ability to record and produce polished demo videos using tools like Adobe Premier, Camtasia, or FinalCut.
A winning attitude that inspires optimism, fun, and the desire to always be learning!

Responsibilities

Partner with Product Management to understand product strategy and roadmaps, distill key functionality and value into core product positioning and messaging.
Roadmap our product strategy to life in launches, new releases, content, campaigns, events, and sales enablement.
Partner closely with industry product marketers, campaigns, solution engineering, and other product marketers to drive cross-functional alignment on programs to drive pipeline.
Develop succinct and effective sales training materials (training, FAQs, etc.), making it easy for non-technical sales to understand our complete portfolio of products.
Keep current with technology trends and incorporate new technologies into our keynotes and demos.
Partner with Solution Engineering and Product Management to create high quality demo assets for our website and events