Sr Product Marketing Manager - Competitive Intelligence & Voice of Customer

Sinch

4h • Remote

About The Position

Sinch is pioneering the way the world communicates, with over 150,000 businesses, including major brands like Google and Uber, relying on its Customer Communications Cloud for mobile messaging, voice, and email. Sinch's AI-infused Super Network, APIs, and applications facilitate reliable and secure customer connections. The company operates on values of "Dream Big", "Win Together", "Keep it simple", and "Make it Happen". This Senior Product Marketing Manager role, within the Market Strategy team of the central Product GTM organization, is a senior individual contributor and program leader. The position is responsible for the end-to-end strategy, development, scaling, and execution of competitive intelligence and voice of customer (win-loss) programs. The successful candidate will be the central hub for competitive and deal-outcome intelligence, influencing product positioning, sales strategies, and product roadmap decisions. This role requires experience in building and scaling CI and win-loss programs within large, complex, multinational technology organizations, with comfort in presenting to executives, conducting customer interviews, analyzing CRM data, and building AI agents for automated workflows.

Requirements

• 7+ years of experience in competitive intelligence, win-loss analysis, product marketing, market research, or a related strategic function within B2B technology companies.
• Significant experience working in multinational, multi-region technology organizations. You understand the complexity of operating across geographies, time zones, and organizational structures.
• Demonstrated track record of building and scaling competitive intelligence or win-loss programs from early-stage to mature, automated operations.
• Hands-on experience with competitive intelligence platforms such as Klue, Crayon, or Kompyte.
• Proficiency with CRM systems (Salesforce strongly preferred), including the ability to build reports, pull data, and surface deal-level insights independently.
• Experience with conversation intelligence tools, particularly Gong, for extracting competitive mentions, surfacing call-level insights, and informing win-loss analysis.
• Navigating and aligning cross functional stakeholders across Product and Go-to-Market.
• Familiarity with BI and visualization tools (Tableau, Looker, or Salesforce reporting) for building dashboards and tracking program health.
• Strong experience building AI-powered agents and automated workflows, not just using LLMs, but designing and deploying agents that independently search, collate, tag, summarize, and distribute intelligence. We expect an AI-first approach to scaling both programs.
• Excellent verbal communication and presentation skills. You are comfortable presenting to executives and equally comfortable in a 1-on-1 customer interview.
• Strong written communication skills with the ability to synthesize complex information into clear, actionable briefs and recommendations.

Nice To Haves

• Broad experience in B2B infrastructure, platform, or API-driven technology businesses.
• Deep familiarity working alongside Product and Sales teams in large multinational technology organizations, translating between technical roadmaps and commercial outcomes.
• Hands-on experience designing and deploying AI agents using internal or third-party agent frameworks for research, content generation, and workflow orchestration, beyond prompt engineering or basic LLM usage.
• Experience with win-loss interview platforms and methodologies (Klue Win-Loss, Clozd, or equivalent).
• Experience managing vendor relationships, contract renewals, and program budgets.
• Background in consulting, strategy, or research roles that required structured problem-solving and stakeholder management across complex organizations.

Responsibilities

• Own the end-to-end competitive intelligence program, ensuring timely, accurate, and actionable insights reach Product, Marketing, Sales, and executive stakeholders.
• Manage and optimize our competitive intelligence platform (Klue), including competitor profiles, battle cards, competitive content, and automated research feeds.
• Track competitor movements across product launches, pricing changes, messaging shifts, partnerships, and market positioning. Synthesize trends into digestible updates and proactive alerts.
• Build and maintain AI-powered agents and automated workflows that routinely search, collate, update, and distribute competitive intelligence to Product and GTM teams. Automate battle card refresh cycles, competitive digest generation, and alert distribution.
• Partner with Sales Enablement to ensure GTM teams have current competitive positioning, objection handling guidance, and battlecards.
• Evangelize competitive insights across the organization via Slack, Teams, newsletters, executive briefings, and QBRs.
• Serve as the go-to resource for ad-hoc competitive research requests.
• Own the strategy and execution of the win-loss program, building it into a scalable, insight-generating engine that influences product roadmap, sales execution, and marketing positioning.
• Conduct and oversee win-loss interviews with customers and prospects to uncover the real drivers behind deal outcomes, including product gaps, competitive dynamics, pricing, and sales execution quality.
• Build automated workflows for win-loss data capture, leveraging CRM triggers, survey automation, and AI-powered summarization to reduce manual lift and increase program coverage.
• Create and maintain a centralized insights repository with structured tagging (region, industry, product, competitor, outcome) that enables self-service access for Product and GTM stakeholders.
• Develop routing logic and processes that ensure interviews and insights reach the right product marketing managers and stakeholders based on product, deal size, industry, and region.
• Synthesize win-loss data into regular executive readouts and actionable recommendations for Product (roadmap priorities), Marketing (positioning and messaging), and Sales (process and enablement improvements).
• Dig into CRM (Salesforce) data to explore and surface insights on why we win and lose deals, to whom, in which segments, and what patterns emerge across regions, products, and deal sizes.
• Build and maintain dashboards and reports (Salesforce, Tableau, or equivalent) that track win/loss trends, competitive landscape, interview pipeline health, loss reason analysis, and data quality.
• Partner with Revenue Operations, Data, and CRM teams to ensure competitive and win-loss data flows cleanly into our systems and is accessible for analysis.
• Present competitive briefings and win-loss insights to audiences ranging from executive leadership to front-line sales and product teams.
• Partner with Analyst Relations to feed competitive positioning and market intelligence into major industry analyst evaluations.
• Collaborate with Platform and Solutions PMM teams who contribute domain-specific competitive knowledge. You are the central spoke; they are contributing experts.
• Share insights with Product teams to inform roadmap decisions, feature prioritization, and competitive differentiation strategies.

Benefits

• We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to tele-health for all participants.
• Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
• Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
• Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
• Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees