Sr. Product Marketing Manager, Amazon Music

Amazon • Culver City, CA

2d

About The Position

Amazon Music is an immersive audio entertainment service that deepens
connections between fans, artists, and creators. From personalized music
playlists to exclusive podcasts, concert livestreams to artist merch, Amazon
Music is innovating at some of the most exciting intersections of music and
culture. We offer experiences that serve all listeners with our different tiers
of service: Prime members get access to all the music ad-free in shuffle mode,
and top ad-free podcasts, included with their membership; customers can upgrade
to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs,
including millions in HD, Ultra HD, and spatial audio; and anyone can listen for
free by downloading the Amazon Music app or via Alexa-enabled devices. Join us
for the opportunity to influence how Amazon Music engages fans, artists, and
creators on a global scale.

We are looking for a creative, analytical and results-oriented Sr. Product
Marketing Manager to drive listener growth across Amazon Music's tiers of
service. You will help build and launch new product marketing initiatives
supporting all Amazon Music tiers, working cross-functionally across Amazon
teams, influencing and leading partners to think big, invent and simplify, and
deliver on project roadmaps.

A successful candidate for this role will be an independent, creative
problem-solver with great business acumen, and the ability to lead multiple
projects simultaneously while managing competing deadlines. You will have
exceptional product marketing, communication and stakeholder management skills,
with the ability to work independently under time constraints to deliver
results.

This individual will partner with teams across Amazon Music, including
Marketing, Product, Finance, Business Intelligence, among others, to drive
listener and subscriber growth by improving existing and building new customer
journeys. This role will lead Product Marketing strategies, reporting to senior
leadership on progress and upcoming projects, and champion best practices across
global teams. You should be well versed in customer behavior, business drivers,
and conceive new initiatives to improve KPIs.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience presenting metrics and progress to goal to senior leadership
• Track record of partnering with product teams to influence roadmaps and drive Monthly Active Users (MAUs), engagement metrics, and enhanced customer experiences
• Experience conducting customer research to develop insights and competitive positioning
• Demonstrated ability to oversee strategy, execution, and performance of cross-channel global marketing plans
• Experience developing and executing go-to-market strategies and frameworks that are scalable and repeatable across multiple product launches

Nice To Haves

• Experience with customer segmentation, profiling, and targeting
• Experience with A/B Testing or Multi-Variate Testing or both
• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience in marketing or marketing research
• MBA
• 8+ years of professional non-internship marketing experience

Responsibilities

• Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches
• Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space
• Oversee strategy, execution, and performance of cross channel global marketing plans to build awareness, adoption and engagement of key features
• Partner with various product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs), Listening Hours, and enhance the customer experience on Amazon Music
• Partner and consult across with the Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience
• Develop compelling GTM creative assets (video, social, Owned & Operated) working cross-functionally with creative designers
• Provide copywriting guidance
• Advocate for the optimal customer experience when working on UX design with product teams
• Drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed