Upsher-Smith Laboratories-posted 3 months ago
$121,954 - $182,931/Yr
Full-time • Senior
501-1,000 employees

The Senior Product Manager is responsible for developing and executing marketing strategies for assigned products to drive product performance, market share, and profitability. This role requires a deep understanding of the pharmaceutical market, including the commercialization process, pricing strategies, payor access strategies, and the management of products through various lifecycle stages. The individual will translate scientific and clinical data into compelling marketing plans and work closely with cross-functional teams such as Sales, Payor Access, Patient Services, Regulatory, Legal and Medical Affairs to ensure compliance and alignment with corporate goals. This role as a member of the Portfolio Strategy Marketing team will require contributions and leadership to annual integrated business plan development with associated product forecasts, OPEX and commercial strategies to achieve annual business objectives. Incorporating payor access information with specific data-driven account information and marketing dynamics will be critical to the development of marketing segmentation strategies for tactical investment. ** This is a remote position.

  • Design and implement comprehensive brand marketing strategies for assigned product(s), ensuring that strategies align with business objectives and defined market and channel opportunities.
  • Manage product(s) throughout their lifecycle, from market introduction through maturity and potential loss of exclusivity, ensuring continuous optimization of market performance, profitability, and competitive positioning.
  • Collaborate with Market Access to develop pricing strategies consistent with the brand value proposition & key stakeholder dynamics.
  • Manage the P&L including pricing with a focus on maintaining profitable market access.
  • Conduct ongoing market research, competitor analysis, and customer insights to inform product positioning and strategy adjustments.
  • Develop and maintain relationships with Key Opinion Leaders (KOLs) and physician advocates to support brand messaging, clinical differentiation, and overall product success.
  • Drive the implementation of digital and multichannel marketing strategies, including social media, email marketing, and online advertising to enhance product visibility and engagement with healthcare professionals.
  • Lead the creation of annual revenue forecasts with key demand assumptions.
  • Act as the brand lead and work collaboratively with internal teams such as Marketing Execution, Medical, Regulatory, Legal, Patient Services, and Sales to ensure successful product commercialization and delivery to market.
  • Oversee the selection and management of external vendors for marketing research, creative agencies, digital marketing, and promotional activities.
  • Monitor product performance metrics such as sales, market share, and profitability.
  • Bachelor's degree in business concentration (Marketing, Finance) or in health sciences; MBA preferred.
  • Minimum 8 years of professional marketing experience ideally within the pharmaceutical industry.
  • Previous experience in payor access / channel marketing or other commercial disciplines.
  • Demonstrated success in leading the development of integrated brand business strategies across commercial disciplines.
  • Previous pharmaceutical launch experience.
  • Strong strategic marketing skills with demonstrated ability to translate clinical data into multi-channel messaging anchored to the brand positioning statement.
  • Ability to develop insights from secondary data, primary research and qualitative information to support alignment on commercial strategic options.
  • Strong interpersonal skills and the ability to work with individuals across all organizational levels.
  • Excellent organizational skills and the ability to work on multiple projects simultaneously while under pressure.
  • Proficient with Microsoft Office and familiar with software products pertaining to market analysis (IQVIA), data analysis and reporting.
  • Understanding of the commercial and public sector payor landscape, including the impact of formularies, pricing and reimbursement strategies.
  • Excellent communication and leadership skills with the ability to influence cross-functional teams and external stakeholders.
  • Analytical mindset with the ability to derive insights from data and make strategic adjustments to improve product performance.
  • Knowledge of digital marketing, CRM systems, and multi-channel marketing strategies to engage healthcare professionals and patients effectively.
  • Strong project management skills, including experience managing budgets, timelines, and external vendors.
  • Experience working in rare disease.
  • Equal employment opportunity to all applicants and employees.
  • Challenging career opportunities for personal and professional growth.
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service