Sr. Product Manager

AppFolio•Santa Barbara, CA

1d•Hybrid

About The Position

AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves. Who Are We Looking For? We are seeking a customer-obsessed Senior Product Manager to lead the vision, strategy, and execution for our AI Maintenance Product. This role owns the end-to-end delivery of new AI capabilities and the strategic development of our maintenance performance analytics. This critical role is centered on leveraging machine learning and predictive analytics to revolutionize how maintenance operations are planned, executed, and optimized for our customers. You will own developing and releasing new workflows for the “ Maintenance Performer ”, delivering compelling user experiences that provide significant efficiency gains for our customers. This is a high-impact role that requires a blend of strong AI/ML knowledge, deep customer empathy, and a relentless focus on delivering measurable business value.

Requirements

You have a track record of shipping great experiences that lead to discovery and high adoption in a role similar to this one
You possess a practical understanding of AI/ML fundamentals, enabling you to design experiences that leverage agentic AI
You are customer-obsessed and want to spend a ton of time with customers and developers so that you can reduce friction and increase availability across the AppFolio ecosystem
You know when to rely on intuition and when to rely on data
You truly care about the business results of what you build, not just the elegance of the technology
You are an excellent verbal and written communicator
You’re technical enough that the engineers you work with regularly forget you're a PM
You thrive in a cross-functionally collaborative environment. You will work closely with functions like sales, marketing, customer success, engineering, design, and finance.
You are intellectually curious and fascinated by innovative businesses, how they grow, and the technology they need to accelerate that growth
You have a deep commitment to craft & product excellence
Are adaptable and enjoy change - we have all the opportunities and challenges an established yet rapidly growing company faces
Love learning - our industry and technology space is always evolving, the technologies we support are numerous
Are intellectually curious and value critical thinking - the Why behind the What is important to you
You find crisp paths forward through uncertainty, ambiguity, constraints, and obstacles.
Focus on outcomes - Outcomes take priority over outputs

Responsibilities

Scale Maintenance Performer capabilities to drive new customers adoption leading to an X% increase by the end of 2026
Supervise and measure launched products and feed insights back into product development process to drive growth
Inspire and motivate a team of senior engineers to achieve ambitious outcomes, removing obstacles along the way
Work closely with cross-functional teams from engineering, data science, design, marketing, customer success, finance, legal and more
Contribute to building and delivering on a multi year vision, strategy, and product roadmap
Understand and influence the roadmaps of other product teams and our broader product strategy
Clearly communicate product plans, benefits and results, as appropriate, to a spectrum of audiences, from internal partners to APM executives, employees to customers
Make tradeoff decisions based on technical and business insights and experimentation
Understand the technical complexities of platform development and enable faster GTM through building with platform components