Sr. Product Manager

Alphatec Spine • Carlsbad, CA

180d • $130,000 - $160,000

About The Position

Responsible for identification and implementation of product strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including: product development, market launch and surveillance, sales training and forecasting for assigned product line, in such a way as to ensure that existing and new products meet Company goals and expectations.

Requirements

• Must have medical industry experience.
• Strong relationship partnering skills and the ability to effectively communicate to all levels of management including collaboration with Engineering/R&D, Regulatory, and Operations/Manufacturing counterparts on product strategic planning, design review, and marketing playbook.
• Knowledge of computer applications (i.e.: Microsoft Word, Excel (including pivot tables), PowerPoint, Access & Project, Windows, Internet applications, etc.) required.
• Excellent oral and written communication skills.
• Develops and presents Business Cases as justification for new product as required.
• Superior interpersonal skills.
• Ability to organize and prioritize workflow and to meet established timeframes.
• Ability to multi-task within a cross-functional team and matrix management structure
• Strong attention to details.
• Ability to represent the company at a variety of business functions or situations in a professional and competent manner.
• Ability to exercise independent judgment consistent with department guidelines.
• Ability to maintain updated knowledge of procedures, products and activities of assigned product line.
• Ability to communicate effectively with engineers at a technical level.
• Ability to perform multiple tasks in a fast-paced, team environment.
• Ability to work under pressure.
• Proven skill and experience in overall market analysis, planning, development and management.
• Demonstrated strategic/tactical planning and implementation capabilities.
• Technically sensitive and receptive.
• Demonstrated capacity for planning, marketing and product development.
• Ability to prepare sales forecasts.
• Experience with and understanding of a clinical/surgical environment and workflow.
• Ability to travel up to 40 percent.

Nice To Haves

• Sales experience is a plus, but without pure Marketing experience candidates will not be considered preferred.
• Adept at both upstream and downstream marketing (especially in launching of new products).
• Life Science or medical device sales experience a preference to compliment Marketing foundation.
• Strong leadership skills, including prior experience leading/working on cross-functional product development teams; familiar with stage gate design control processes.
• Previous P&L and budgetary responsibility preferred or financial acumen.

Responsibilities

• Designs, develops and implements product marketing campaigns for assigned product line, including: setting objectives and short- and long-term strategies, conducting market research and competition tracking, developing product mix and action plans, ROI analysis
• Manages all product marketing activities for assigned product line, including: new idea generation, product profiling review, product strategic development plans, project management, product training as well as market launch and surveillance
• Pursues product line extensions and/or trimming, labeling revisions, clinical studies and any other activities to build and sustain value of the product line and maximize earnings.
• Continually seeks new innovations for assigned product line
• Develops high-quality sales collateral, efficient customer service processes, and optimized manufacturing operations to support assigned product line
• Develops and monitors sales forecasts as necessary and works collaboratively with other departments to optimize product mix throughout product lifecycle both domestically and internationally
• Monitors competitive landscape to stay abreast of market trends by regularly reviewing scientific literature, competitor’s product offerings, traveling with field sales personnel, attending surgeries, meeting with stakeholders, attending scientific meetings, etc.
• Develops product presentations, surgical techniques, and white papers in support of sales and corporate marketing campaigns, e.g. product binders, web sites, brochures, etc.
• Leads and/or participates on cross-functional product development teams
• Collaborates responsively and proactively with domestic and international sales to ensure quality product support of new product launches, existing product segments, training programs, and key surgeon and account management
• Establishes and maintains strong relationships with designing and consulting physicians as well as proctor surgeons
• Maintains a strong market position of assigned product line through a highly visible presence and public relations at scientific conferences and meetings
• Routinely interfaces with Company managers/directors of other product lines to fully understand the interdependent relationship between product portfolios
• Collaborates with MarComm and other related departments to develop creative promotional, advertising and value-added services to maximize revenue for assigned product line
• Collaborates regularly with R&D to develop/refine products, invent new solutions, and develop best in class procedure offerings
• Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, and participates in key meetings and conferences to ensure company and products are perceived superior relative to the competition
• Participates in strategic sales and marketing planning activities for assigned products in order to identify key targets, surgeons, and hospitals by specific product
• Performs other duties as required

Benefits

• Equal employment opportunities without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, gender expression, or any other protected status.
• Reasonable accommodations for individuals with disabilities.

What This Job Offers

• Job Type: Full-time
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees