Sr. Product Manager (Retail)– Supplier Enablement-Austin, Dallas, San Antonio, TX

HEB•Austin, TX

About The Position

Since H-E-B Digital Technology's inception, we've been investing heavily in our customers' digital experience, reinventing how they find inspiration from food, make food decisions, and ultimately get food into their homes. This is an exciting time to join H-E-B Digital-we're using the best available technologies to deliver modern, engaging, reliable, and scalable experiences to meet the needs of our growing audience. As a Senior Product Manager, you'll deliver products that ensure a compelling digital experience for our retail Customers or help arm H-E-B Partners company-wide with world-class business applications to thrive in their jobs. You'll collaborate with business stakeholders to cultivate an intimate understanding of their needs and technology and drive the entire technology project lifecycle to make our digital tools work, whether they're for Customers in our Stores or in workplaces across the Company. Join one of the fastest-growing Retail Media Networks as we shape the future of personalized, privacy-forward advertising. H-E-B Retail Media empowers brands to connect with millions of customers across a trusted ecosystem - online, in-store, and beyond. H‑E‑B Retail Media is committed to creating equitable access to advertising for every brand on our shelves—not just the biggest ones. As Senior Product Manager – Supplier Enablement, you’ll lead the development of tools and workflows that empower small, large, regional, and emerging brands to participate confidently and effectively in our retail media ecosystem. You’ll focus on reducing complexity, increasing access, and enabling scale by designing campaign flows, educational experiences, and operational tooling tailored to advertisers with limited resources or digital media experience. This is a cross-functional role with high impact supporting internal teams and external partners alike. Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that make H-E-B The Greatest Omnichannel Retailing Company. Do you have a: HEART FOR PEOPLE... skills to cultivate an intimate understanding of customer needs? HEAD FOR BUSINESS... ability to apply rigorous logic / methods to solve difficult problems? PASSION FOR RESULTS... drive to negotiate solutions without damaging relationships?

Requirements

A related degree or comparable formal training, certification or work experience
5+ years of product management or product development experience in retail, finance, marketing, computer science or design
Experience with retail media and strong analytics within marketing
Experience with advertising for brand or CPG and familiarity with supplier dynamics
Experience with media performance metrics, media planning or campaign execution and how to influence the metrics that matter
Hands‑on experience with AdTech platforms such as Moloco, Criteo, CitrusAd, Merkle, Meta, Snap, NYT and The Trade Desk
Experience building tools for businesses or non‑technical users, with a track record of reducing friction and improving usability
Excellent communication and documentation skills, especially for user education or internal support workflows
Passion for inclusive, accessible product experiences that broaden participation
You have a builder’s mindset. Whether from a side project, startup, or team initiative, you’ve created systems or tools from scratch that solve real problems.
You’re curious and comfortable with emerging technologies, especially AI, and you look for ways to use them to simplify workflows, improve decisions, or scale operations.
You think like an operator and a product thinker: you care about experience, but you also understand the constraints and edge cases.
You thrive in ambiguous environments, ask great questions, and believe that working prototypes often speak louder than perfect specs.
Comprehensive knowledge of voice of the customer techniques and product management tools (e.g., JIRA, Confluence)
Advanced analytical skills
Advanced communication and presentation skills
Strong Agile / Scrum skills
Strong negotiating and interpersonal skills
Strong influencing, collaborating, and active listening skills.
Strong decision-making skills
Ability to leverage data to tell a meaningful story.
Ability to break down complex problems into components and reassemble them to improve efficiency and effectiveness.
Ability to condense complex technical concepts into non-technical language for business stakeholders.
Ability to affect change, adaptability.
Motivated to independently achieve results.
Can you... Work collaboratively across a complex enterprise and rapidly evolving business.
Occasionally work extended hours

Responsibilities

Own the product vision and roadmap for enabling small, large, and emerging suppliers to plan, launch, and measure retail media campaigns
Design intuitive, simplified campaign creation workflows that abstract away technical complexity
Collaborate with internal teams to build tools that support campaign intake, validation, review, and performance feedback
Develop templated campaign formats that align with common supplier goals and promotional moments
Build mechanisms for surfacing available advertising opportunities, creative requirements, and key deadlines in a clear and digestible way
Partner with Marketing and Education teams to integrate help content, guidance, and onboarding flows directly into the product experience
Ensure internal teams (e.g., sales, activation ops) have the support tools needed to manage long-tail advertiser demand efficiently
Monitor campaign performance and funnel friction points to continually refine and improve the experience
Champion the voice of suppliers within the broader product and go-to-market strategy
Manages activities that drive product development and delivery at the team / department level, and across departments; serves as dedicated owner of a set of related products, typically strategically- or thematically related while working independently with limited oversight.
Serves as subject matter expert on owned product area(s), related product area(s), and department.
Guides project vision; coordinates cross-functional teams of Partners / suppliers.
Explores / validates and executes with little pre-defined solutions; makes independent decisions based on analysis, experience, judgment.
May mentor an individual or small team of product managers or business analysts in the related domain, based on the needs of the business and/or Product.
Collaborates with stakeholders - company-wide to understand / document business needs in an end-to-end manner.
Builds and owns product roadmaps.
Accesses / organizes data; builds analyses to understand financial impact of business opportunity and proposed solutions.
Works closely with business customers, Product Managers, Design, and Engineering Partners to drive entire technology product lifecycle.
Manages relationships with key stakeholders to drive and enhance the product vision and strategy.
Drives teams to demonstrate high velocity, efficiency, and morale; ensures team consistently meets commitments.
Flexes existing processes to maximize outcomes; identifies critical risks and dependencies; anticipates / resolves critical team issues with little escalation.
Creates quantitative data analysis and modeling to inform outcomes; constructs methods / metrics to identify product team successes and failures.
May manage/ supervise Product Managers