Sr Product Manager, MarTech

Warner Bros Discovery Inc•Washington, DC

47d

About The Position

CNN is seeking a Senior Product Manager - Marketing Technology to join our Revenue and Growth Product Team. This team is responsible for building and managing the MarTech, messaging and data enablement capabilities that power the growth of our digital subscription, advertising and commerce businesses. In this role, you will play a critical part in defining and implementing CNN's first-party data activation strategy, with a focus on data enablement and marketing technology platforms, including building out a real-time CDP and customer journey orchestration tools. Your work will be central to unlocking more growth across CNN's subscription, advertising, and commerce businesses.

Requirements

MarTech Expertise: Deep experience with marketing technology platforms, including Customer Data Platforms (CDPs), Email Service Providers (ESPs),data warehouses, customer journey orchestration tools, and marketing attribution tools.
Implementation Skills: Hands-on experience with platform implementation, App SDK integrations, and vendor onboarding and management.
Technical Acumen: Solid understanding of data flows and systems that drive marketing technology. Ability to write clear, concise product and technical requirements and collaborate closely with engineering teams.
Product Development Lifecycle: Experience with full product development lifecycle, including software development methodologies, sprint planning/management, and tools such as Jira and Confluence
Data Analytics: Strong foundation in data analytics, data warehousing, and business intelligence, with the ability to translate insights into product decisions.
Strong Communication Skills: Excellent interpersonal, written and verbal communication skills.
5+ years of product management experience
Deep expertise in marketing technology platforms
Passion for leveraging technology and first-party data to enhance user experience and drive business growth.
Thrives in dynamic, collaborative, and fast-paced environments
Motivated to make a meaningful impact on CNN's digital future

Responsibilities

Platform Management: Lead the evaluation, selection, implementation and optimization of MarTech tools and platforms, including real-time CDPs, customer journey orchestration tools, marketing attribution software, and data collection applications.
Product Strategy & Roadmap: Own and execute the MarTech product roadmap. Partner with stakeholders to identify opportunities to expand our MarTech and data enablement capabilities, driving subscriber and revenue growth.
Product Requirements: Translate business needs into clear, prioritized product requirements and user stories for engineering and data teams.
Cross-Functional Partnership: Collaborate closely with engineering, data, and marketing teams to ensure successful platform integrations and feature rollouts, and ensure stakeholders to fully leverage MarTech capabilities.
Stakeholder Engagement: Partner with business stakeholders to understand their needs, manage expectations, and communicate progress on key initiatives.