Sr Product Manager (Heavy Equipment)

Oshkosh • Hagerstown, MD

7d • Hybrid

About The Position

JLG began in 1969, when our founder, John L. Grove set out to resolve growing safety concerns in the construction industry. Since then we have been committed to understanding the challenges and delivering innovative solutions to the access market. We partner with customers to provide quality equipment, training opportunities and trusted support within the access industry. We are a global company, and our products—including mobile elevating work platforms, telehandlers, utility vehicles and accessories—can be found all over the world. The Sr. Product Manager – Aerial Work Platforms leads JLG’s product strategy, driving innovation and ensuring successful product launches. This role requires a versatile, agile leader with experience in whole goods, heavy equipment, or construction equipment . The ideal candidate will thrive in a global business environment, collaborating across New Product Development, Operations, and Sales. By connecting stakeholders, aligning strategic goals, and building strong relationships with customers, suppliers, and global counterparts, this leader will play a key role in shaping JLG’s growth and market leadership.

Requirements

• Bachelor’s degree in Business, Marketing, Engineering, or related field.
• Minimum of eight (8) years of related Product Management experience.
• Demonstrated experience managing the full lifecycle of manufactured products , from concept and design through production, market launch, growth, and end-of-life.
• Minimum of two (2) years of management experience.
• Proven ability to successfully execute Essential Duties & Responsibilities.
• Ability to travel up to 30%, depending on business needs.

Nice To Haves

• Master’s degree (MBA, Marketing, Engineering, or related field).
• Direct experience in whole goods, heavy equipment, or construction equipment industries .
• Proven expertise in product lifecycle management, value-based pricing, and go-to-market execution.

Responsibilities

• Leadership & Team Development Provide leadership and guidance to direct reports, coaching and mentoring junior team members to drive performance. Model JLG’s People First principles, demonstrating resilience, flexibility, and tenacity in achieving results.
• Product Strategy & Lifecycle Management Own the full product lifecycle for aerial work platforms, including Multi Generation Product/Enhancement Plans (MGPP/MGEP), new product ideas, improvements, simplification, aftermarket alignment, and adjacent business opportunities. Partner with Engineering to prioritize projects and ensure market timing alignment. Deliver on Gate review requirements and ensure successful product launches. Promote productivity by implementing effective systems and processes.
• Market Insight & Positioning Gather voice-of-customer (VOC), Jobs-to-be-Done, and competitive insights to inform product positioning, messaging, and go-to-market plans. Develop pricing strategies, track market dynamics, and assess portfolio competitiveness. Act as subject matter expert, monitoring performance metrics such as margin, market share, and portfolio health.
• Cross-Functional Collaboration Partner with Sales, Service, Training, Marketing Communications, and Quality to meet customer needs and strengthen product adoption. Collaborate with global and cross-functional teams to align portfolio and market priorities. Create communication tools (sales manuals, specification sheets, demos) to highlight value-based selling propositions. Support field trial activities, demonstrations, and customer engagements to validate product performance.
• Other duties may be assigned as needed.

Benefits

• Day 1 eligibility for medical, prescription, dental, and vision insurance
• Tuition reimbursement for Associates, Bachelor’s, or Master’s degree programs (up to $10,000 annually)
• 401(k) with company match
• Competitive paid-time off plans
• Company bonus plan , plus free life insurance, short-term, and long-term disability coverage
• Health Savings Account (HSA) with company contribution
• Hybrid work schedule for flexibility
• And many more benefits that make JLG a great place to build your career!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees