Sr. Product Manager - Engagement

Kraken

15h•Remote

About The Position

Building the Future of Crypto Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here. As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures. Become a Krakenite and build the future of crypto! Proof of work The team This role is part of the Growth team at Kraken—a cross-functional group of Marketing, Product, Engineering, Design, and Analytics professionals focused on step-changing user growth and revenue across our platforms. Within the Growth organization, Product, Design, and Engineering are structured into three key groups: Acquire, Onboarding & KYC, and Engage. You’ll be a critical member of the Engage group, responsible for building long-term product value and loyalty across our Kraken and Pro products—on both mobile and web. The opportunity Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives.

Requirements

5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech)
Strong analytical skills with a proven ability to use data to drive decision-making
Experience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology
A track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features
Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers
Deep empathy for users combined with a strong business sense
Strong communication and stakeholder management skills; you can influence at multiple levels of the organization
Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers
Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in our mission

Responsibilities

Own key product metrics such retention rate, session frequency, and LTV.
Drive product development across the full lifecycle—from discovery and validation to launch and iteration—with a focus on utility, repeat usage, and behavioral reinforcement
Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design
Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions
Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (e.g., push, in-app, email) based on behavioral insights
Design and refine client segmentation frameworks to personalize the experience and optimize journeys
Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives

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