Sr. Product Manager, Audience Products & Data Partnerships
About The Position
NBCUniversal Advertising Products & Solutions (AP&S) is responsible for the product development and project management of NBCUniversal’s full advertising technology suite. From sales support to campaign execution, delivery, and billing, our division services both internal and external customers in support of NBCUniversal’s $7B+ annual advertising business. Together, we’re building the platform that powers the future of advertising at NBCU. As a Sr. Product Manager for Audience Products & Data Partnerships, you will own the strategy and execution for NBCU’s audience targeting capabilities and data partnerships program. This role is critical to enabling advertisers to activate first party and third-party data securely and efficiently.
Requirements
- Minimum of 5 years in product management within ad-tech or data-driven marketing.
- Expertise in audience marketplaces, segmentation, CDPs, and identity solutions.
- Strong understanding of privacy regulations and data governance.
- Proven ability to manage cross-functional teams and vendor relationships.
- Ability to own customer-facing product solutions in cross-functional environments
- Strong communication skills; can present key updates to stakeholders and lead calls
- Experience collaborating with Marketing, Sales, Strategy, and Engineering teams to develop and bring to market successful and innovative products
- Strong attention to detail and organizational skills, with the demonstrated ability to take the seed of an idea through launch while prioritizing effectively to get things done
- Knowledge of technical and operational product and project requirements
- Proven ability to understand and communicate using technical language (e.g., APIs, requirements documents, agile systems, etc.)
Responsibilities
- Define and maintain the product roadmap for the centralized data onboarding platform and audience targeting tools.
- Lead development of features across audience building, partnership data integrations, and creative targeting solutions.
- Partner with Engineering and Data Science to implement identity resolution, audience modeling and profiling capabilities.
- Ensure compliance with privacy and security standards, including approvals for data usage.
- Drive integration with NBCU Ad Sales systems to support real-time targeting and campaign activation.
- Monitor ingestion workflows and optimize for speed, accuracy, and scalability.
- Conduct market research and competitive analysis to inform product enhancements.
- Develop KPIs and dashboards to measure adoption and performance of audience tools.
Benefits
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
