Sr. Paid Media Strategist
About The Position
We’re looking for a Sr. Paid Media Strategist, someone who’s ready to grow with our company. In this position, you’ll be responsible for developing and executing cross-channel media plans with a focus on television and out of home for the organization, including, but not limited to, brand, service line, research, philanthropic, health plan, and Austin market campaigns. The Paid Media Strategist leverages expertise in traditional media buying, vendor relationship management, and frequently collaborates with integrated channel partners. Think you’ve got what it takes?
Requirements
- Bachelor's degree in marketing/advertising, journalism, healthcare, hospitality/events or related field required
- 3 years of traditional media planning and buying experience required and experience with industry-standard buying tools such as Comscore, Strata Extreme Reach, or other related buying tools required
- Local and national buying experience preferred
- Prior agency and/or healthcare experience preferred
Nice To Haves
- Master’s degree in business administration, health administration, or MS in related field preferred
- Local and national buying experience preferred
- Prior agency and/or healthcare experience preferred
Responsibilities
- Develops cross-channel media plans with a primary focus on TV and OOH across local and national markets
- Utilizes tools such as Comscore, Strata, and station/vendor platforms to forecast, place and evaluate media
- Develops and maintains strong relationships with TV stations, OOH vendors, rep firms, and platform partners
- Negotiates rates, packages, and added value to maximize efficiency and campaign impact
- Stays informed on new market opportunities, inventory changes, and industry trends
- Oversees trafficking, proof-of performance, delivery tracking and makegoods
- Manages full billing workflow including invoice reconciliation and resolution of discrepancies
- Prepares reports with insights, optimizations, and forward-looking recommendations
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
