Sr Mgr Product Strategy

Sun Country Airlines•Minneapolis, MN

58d•$95,000 - $120,000•Hybrid

About The Position

The Senior Manager, Product Strategy is responsible for driving the end-to-end vision for Sun Country's leisure product portfolio - from strategy and innovation to execution and performance optimization. This role requires a forward-thinking leader with a deep understanding of market dynamics, customer behavior, and travel industry trends. They will lead cross-functional teams to deliver differentiated products leading to customer satisfaction, strengthened partner relationships, and sustainable business growth. The Senior Manager, Product Strategy will foster a high-performance culture, mentor a talented team, and collaborate across departments to align product initiatives with broader organizational goals.

Requirements

Bachelor's degree in Marketing or similar business focus
6+ years experience in cross functional product roles with responsibilities including partnership management, revenue optimization and technology management
3+ years of management/supervisor experience with increasing leadership responsibilities
Entrepreneurial mindset, with the tenacity to develop ideas independently and thrive in a fast-paced environment
Demonstrated ability to collaborate and drive results at all levels within an organization; building partnerships and ensuring shared successes
Exceptional communication and listening skills; ability to leverage those communication skills to gain buy-in and drive change
Relentless customer focus
Sound business judgment and proven ability to influence others
Technology savvy - able to work with technology teams to develop innovative customer-centric solutions
Ability to think and act fast, deal with ambiguity, and be able to develop ideas into scalable products

Nice To Haves

MBA or Master's degree
Experience working at a commercial airline
5+ years of experience in the travel industry

Responsibilities

Strategic Product Leadership
Define and execute product strategy: Develop a comprehensive product strategy that aligns with company objectives and maximizes market opportunities for Sun Country Vacations.
Market analysis and positioning: Lead market research initiatives to identify emerging trends, customer needs, and competitive landscape to inform product decisions.
Product innovation: Identify opportunities for product differentiation and innovation that enhance our value proposition and customer experience.
Portfolio management: Optimize the product mix to ensure balanced growth across destinations, accommodation types, and experience categories.
Product Development & Management
Partner strategy: Develop and nurture strategic relationships with hotels, DMCs, CVBs, and other key partners to secure competitive advantages.
Contract negotiations: Lead efforts to secure favorable rates, terms, and marketing programs that drive business performance.
Product-market fit: Ensure product offerings align with customer segments and journeys in collaboration with eCommerce product management.
Pricing and yield strategy: Implement sophisticated pricing and inventory management strategies to maximize revenue and profitability.
Product Operations Excellence
Operational framework: Establish processes and systems that enable efficient product development and delivery.
Technology integration: Drive enhancements to partner connectivity solutions, content management systems and group booking tools.
Quality assurance: Maintain high standards for product content accuracy and presentation.
Performance optimization: Continually evaluate and refine product operations to improve efficiency and effectiveness.
Business Performance & Analytics
KPI development: Define clear metrics and KPIs to measure product performance and team effectiveness.
Data-driven decisions: Utilize analytics to inform strategic product decisions and identify optimization opportunities.
Financial planning: Develop and manage P&L forecasts and budgets for product initiatives.
Executive reporting: Deliver compelling reports on product performance, market dynamics, and strategic initiatives to senior leadership.
Team Leadership
Team development: Build and mentor a high-performing product team through coaching, career development, and performance management.
Cross-functional leadership: Foster collaboration across departments to ensure alignment on product strategy and execution.
Change management: Lead the team through organizational changes and product transformations effectively.
Culture building: Create an environment that encourages innovation, accountability, and continuous improvement.

Benefits

Comprehensive benefit package including dental and vision
PPO and high-deductible health plans
Health savings account and Flexible Spending Account
Starting day one free standby and discounted travel privileges for employees, family, & friends
401(k) match
Paid Time Off
Paid holidays
Life and AD&D Insurance
Employee Assistance Program including counseling for employees and their family
Fitness incentive and Stop Smoking Support