Sr. Media Channels & Activation Manager

Target • Minneapolis, MN

12d • $95,000 - $171,000 • Hybrid

About The Position

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. A role on Target’s Media team is an opportunity to elevate Target Marketing by leveraging media trends, data, and technology to drive meaningful impact. In this role, you will help lead the development of media strategies that support the growth of Target’s brand and business. You will partner closely with internal teams and external agencies, media, content, and technology partners to create cohesive, audience-centric media experiences that connect with consumers. In this role on the Media Investment Strategy team, you will be responsible for shaping and driving Target’s video media investment strategy to maximize value for the enterprise. You will lead Target’s Video Upfront and provide strategic direction to media agency partners responsible for planning and activating video investments across linear TV, CTV, and digital video. This role partners closely across Target to understand business priorities and marketing needs, translating them into clear, actionable, video-led strategies executed through agency teams. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Requirements

• 8–12+ years of experience in media investment with deep expertise across video channels, including Linear TV, CTV/Streaming, and Digital Video (e.g., YouTube and online video platforms)
• Proven experience leading the TV Upfront and scatter buying process, including investment strategy, negotiations, commitments, and ongoing optimization
• Demonstrated ability to own end-to-end video investment strategy, from annual upfront planning through in-year adjustments and optimization
• Extensive experience overseeing media teams responsible for video planning, buying, and activation, with the ability to set clear direction, expectations, and accountability
• Strong capability to review, challenge, and approve agency-developed video plans, ensuring alignment to business goals, audience strategy, and performance targets
• Experience managing media performance, including scopes of work, KPIs, ways of working, and continuous improvement
• Deep understanding of the evolving video ecosystem, including linear TV, CTV platforms, streaming marketplaces, digital video publishers, and ad-supported models
• Ability to guide video investment decisions using data, measurement frameworks, and performance insights (e.g., reach, frequency, CPMs, outcomes-based KPIs)
• Proven experience adapting upfront and video investment plans throughout the year, reallocating spend based on performance, inventory availability, and changing business priorities
• Strong expertise in cross-screen video planning, optimizing reach and frequency across linear, CTV, and digital video environments
• Experience leading media negotiations directly and in partnership with agency teams, including pricing, guarantees, flexibility, and value-added opportunities
• Ability to translate complex media and marketplace dynamics into clear recommendations for senior leadership and executive stakeholders
• Strong collaboration skills with marketing, media planning, creative, analytics, finance, and agency partners to ensure video investment supports broader enterprise goals
• Demonstrated leadership presence with experience mentoring team members or leading cross-functional initiatives
• Strong analytical, communication, and presentation skills, with the ability to influence at all levels of the organization

Benefits

• Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
• Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.
• Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
• We care about and invest in you as a team member, so that you can take care of yourself and your family.
• Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
• Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.
• Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed