Sr Marketing Operations Specialist - Email Strategy

Solarwinds Corp.•Charlotte, NC

48d

About The Position

As a Senior Marketing Ops Specialist for Email Marketing, you'll be responsible for executing on email nurtures, webinar program builds, ABM programs, and daily email sends. You will work cross-functionally with stakeholders across the business. In addition, you will prioritize the optimization and performance of these programs to drive a qualified pipeline for the sales team.

Requirements

BA, BS, or equivalent degree
5+ years in B2B marketing roles, including demand generation, growth, marketing automation, or lifecycle marketing
5+ years using a marketing automation platform (preferably Marketo)
Proficiency in email marketing, webinars (we use Goldcast), CRM (we use SFDC), including reporting on, analyzing, and optimizing the performance of the campaign builds
Comfortable with interpreting and reporting performance metrics
Strong interpersonal skills. Must be sharp, energetic, assertive, and results-oriented. Able to prioritize and focus in a rapidly evolving environment
5+ years in B2B marketing (ideally software) and fluency in the strategy, tactics, metrics, and best practices for growing awareness and generating leads
5+ years working in or closely with multi-disciplinary digital marketing roles/channels. E.g. email (especially automation), site merchandising, SEO/PPC, display/retargeting, and social media
5+ years working with marketing technologies to build automated, engaging, and well-personalized experiences to help customers understand business value

Nice To Haves

Experience in HTML and CSS is a plus
Expert-level working knowledge of Marketo
You have a passion for marketing SaaS solutions, connecting customer needs with product capabilities, and driving performance results
You enjoy solving problems and are good at crafting creative solutions
You communicate clearly and effectively with cross-functional groups and senior management
You are used to being an SME in Marketing Automation best practices
You have previous experience working with Scrum Methodology

Responsibilities

Support the development, testing, and execution of a high-volume email marketing schedule, including campaign creation, editing, and QA testing.
Create and optimize all aspects of programs and automation within Market, including developing Programs and Campaigns, creating Smart Lists/Segmentations, uploading lead lists and data clean-up.
Ensure all email campaigns follow industry best practices and comply with privacy regulations.
Collaborate closely with Sales and Marketing leadership to incorporate fresh and relevant market insights into campaigns.
Provide support and performance insights across all digital marketing channels.
Support and execute the prospect and customer journey using nurture streams, automation, and emails throughout the buyer's journey.
Supports marketers in A/B Testing capabilities and in carrying out continual cycles of analysis and improvement for marketing activity.
Ensure consistent and effective use of Marketo for lead management, nurturing, and reporting, as well as provide services around Marketo as needed.
Assist with and provide insights into database optimization, including list segmentation, data cleanliness, and integrity within our databases.
Email Deliverability: Ensure reliable email delivery and implement Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM).
Execute a strategy for growing the size of and improving the quality of the contact database to enable effective segmentation and profiling.
Support email deployments, maintenance, and business rules which include marketing databases and campaign management tools.
Support the execution of the Marketing Automation roadmap, and keep abreast of industry trends.
Establish and implement best practices for system maintenance, configuration, development, testing, data integrity, etc.
Strong understanding of dynamic content and the history of dynamic content execution.
An understanding of Jira is required in order to help manage the intake of new projects and requests.