Sr. Marketing Manager

RADIOLOGY LTD LLC•Tucson, AZ

3h•Onsite

About The Position

Radiology Ltd., a 500-employee medical imaging company located in Arizona is seeking a Sr. Marketing Manager. As Tucson’s hometown radiology practice, our mission is to provide compassionate care and superior medical imaging services to patients, providers, and healthcare organizations. We have 11 sites throughout Southern Arizona. We are seeking a motivated, savvy and experienced marketer with passion for digital marketing. If you strive to excel in your role and pursue increased responsibility and marketing leadership opportunities, our team offers that potential while working in medical technology to improve patients’ lives! The Marketing Manager is primarily responsible for patient and referring provider digital strategy and execution. In coordination with agency partners and internal teammates, this role manages SEO, SEM, CRM, web site updates, social media and emerging AI/LLM to drive demand. The role also is involved in omni-channel marketing initiatives including advertising, collateral development, community events/sponsorships, and more. The ideal candidate has strong analytical and creative skills and acts on user insights. You are also a strategic thinker who aligns with priorities and brand guidelines to drive and measure results. Engagement and coordination with the sales team is also required. What's in it for YOU?: We provide an excellent salary as well as a comprehensive benefit package including health plans all with HSA match, free dental plan, vision coverage, life insurance, a free Telemed plan, short and long term disability plans, 401k pension plan and paid time off. Our family oriented culture has multiple events for employees and their families throughout the year including hikes, runs, ball games, movies and other RadFun/RadFit outings. Radiology Ltd. is a partner company of Lumexa Imaging and is the premier provider of diagnostic and interventional radiology services in Southern Arizona since 1933. Our company’s subspecialized, fellowship-trained experts in body imaging, breast imaging, interventional radiology, molecular imaging, musculoskeletal imaging, neuroradiology, and pediatric radiology utilize advanced technology to deliver high-quality expedient interpretations. Our radiologists are leaders in the medical community, participating and serving in leadership roles in local hospitals and regional medical societies. We’re proud to offer team-oriented radiology environments where individuals are encouraged to excel through our combined passion for excellence. Apply and join our team!

Requirements

Bachelor’s Degree in business, marketing, advertising, or communications
4-7 years in marketing/brand management with emphasis in digital marketing
Multichannel marketing experience
Design and content creation experience

Nice To Haves

MBA preferred
Healthcare experience preferred (radiology experience ideal)

Responsibilities

Manage and execute the Radiology Ltd. digital marketing plan and budget to drive demand in our outpatient imaging centers; includes SEO, SEM, CRM, web and social media
Create and maintain editorial calendar for the assigned mediums throughout the year to ensure on-strategy, fresh, informative, and appealing content aligned with practice and service line strategies
Analyze and optimize performance of all digital initiatives; ongoing KPIs and budget management
Manage website design and content, editing via WordPress and HTML
Manage referring provider newsletter design, content and distribution via Marketo
Part-time support of Diversified Radiology (CO partner company) digital marketing initiatives; approximately 15%
Manage and coordinate with agency partners and internal stakeholders as needed to successfully execute above duties and responsibilities
Become key member of marketing team contributing to omni-channel strategy and initiatives