Sr. Marketing Manager M

Boeing • Seattle, WA

163d • $187,000 - $253,000

About The Position

Boeing is seeking a dynamic and results-driven leader for Senior Manager Product Marketing to lead the team responsible for marketing our Digital Services - Technical Operations (Tech Ops) software and services portfolio in Seattle, WA or Englewood, CO. This role will be pivotal in driving the value story, growth and market presence of our technical operations solutions within the aerospace commercial and defense business segments.

Requirements

• Bachelor's degree in Marketing, Business Administration, Engineering, Product Management or a related field.
• 5 years of leadership experience, formal or informal Product marketing experience, preferably in the aerospace, defense, or technology sectors.
• Proven track record of successfully launching and managing technology products.
• Minimum of (7) years of experience in B2B/B2G demand generation and lead management.
• Experience with lead management strategies.
• Experience building targeted, complex, multi-channel campaign strategies that result in pipeline.
• Excellent communication, collaboration and presentation skills, with the ability to work, influence and align cross-functional teams.
• Strong problem-solving ability, including metrics-driven thinking.
• Significant product marketing experience including proven experience in enterprise software marketing, SaaS.

Nice To Haves

• Strong people management skills and ability to drive positive culture.
• Innovative thinker with a passion for software/technology and a customer-centric mindset.
• Significant product marketing and development experience including proven experience in enterprise Tech Ops software product marketing.
• Deep understanding of market trends and product lifecycles.
• High degree of empathy for others' perspectives and circumstances.
• Prior commercial and military aviation experience in tech-ops and sustainment.
• Proficiency in marketing technology platforms, notably Salesforce Marketing Cloud, Salesforce CRM, Demandbase and 6sense.

Responsibilities

• Lead Product Strategy: oversee the shaping of the product strategy, ensuring alignment with market needs and business growth goals.
• Oversee Market Research and Analysis: identify trends, customer needs, and competitive landscape. Utilize insights to inform product positioning and marketing strategies.
• Product Positioning and Messaging: Develop and refine product positioning, messaging, and value propositions that resonate across Tech Ops user, choose and approver target buyer personas.
• Go-to-Market Strategy: Lead the development and execution of comprehensive go-to-market plans and strategies for new-to-market and legacy software and service solutions; including market segmentation, messaging, and positioning strategies.
• Collaborate with cross-functional teams, including product development, sales, growth marketing and customer support.
• Manage Content Development: ensure product sheets, guides, case studies, whitepapers, and presentations effectively communicate the value and benefits of the Tech Ops portfolio.
• Digital Marketing: Oversee digital marketing initiatives, including product web pages, SEO, PPC, and social media campaigns, to drive awareness and lead generation for the Tech Ops offerings.
• Sales Enablement: Equip the sales team with the necessary tools, training materials, collateral and resources to effectively sell the Tech Ops portfolio. Conduct regular training sessions and provide ongoing support.
• Customer Engagement: Foster strong relationships with customers and industry stakeholders. Gather feedback to inform product development and marketing strategies.
• Performance Metrics: Define and track key performance indicators (KPIs) to measure the success of marketing initiatives; including but not limited to Contribution (Revenue, Adoption, Retention/Churn), Average Deal Size, Adoption Rate, Retention Rate, etc. Analyze data to optimize campaigns and improve ROI.
• Coach and Mentor employees: Goal setting, project oversight and performance feedback.
• Oversight of Marketing LRBP Long Range Business Plan.

Benefits

• Competitive base pay and variable compensation opportunities.
• Health insurance.
• Flexible spending accounts.
• Health savings accounts.
• Retirement savings plans.
• Life and disability insurance programs.
• Programs that provide for both paid and unpaid time away from work.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Transportation Equipment Manufacturing
• Education Level: Bachelor's degree