Sr. Marketing Manager, Hub Delivery

Amazon • Nashville, TN

45d

About The Position

At Amazon, we're working to be the most Customer-centric company on earth. The
Amazon Hub team is experiencing rapid growth in 2024 and seeks a passionate,
detail-oriented Marketing Manager to scale our marketing communications, paid
channel strategy, and brand campaigns. You will optimize existing paid marketing
channels and identify new opportunities to reach our ambitious growth targets
while developing brand campaigns that drive customer and partner engagement. You
will partner with our creative team to produce high-quality advertising assets
and oversee our brand asset library to ensure consistency across all marketing
materials. Your expertise will balance performance-driven paid marketing with
brand-building initiatives, coordinating the delivery experience for customers
and ensuring their orders are delivered where and when needed—quickly,
accurately, and cost-effectively.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice To Haves

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Responsibilities

• Develop and execute data-driven paid marketing strategies across existing and new channels to support our rapid growth objectives
• Develop and execute brand campaigns that drive customer and partner acquisition while building long-term brand equity
• Coordinate efforts across internal teams and external agency partners to enable innovative brand campaigns that achieve business goals
• Partner with creative team to produce high-quality advertising assets including display ads, video content, and campaign materials
• Oversee brand asset library and ensure consistency of brand guidelines across all marketing channels and materials
• Optimize channel performance through continuous testing, measurement, and refinement to maximize ROI
• Support the development and execution of regional and local integrated marketing campaigns that balance brand and performance objectives
• Write creative briefs and white papers that leverage data-driven insights and drive creative development
• Facilitate the localization and adaptation of global campaigns for paid channel deployment
• Track key performance metrics for both paid channels and brand campaigns, analyzing results of launched initiatives
• Implement operational improvements based on performance data to optimize available resources

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed