Sr Marketing Manager - Government, Workplace & Community

HGA•Minneapolis, MN

18h•$109,000 - $138,800•Hybrid

About The Position

Overview: Are you a strategic marketing leader who thrives at the intersection of vision, execution, and team inspiration? Do you love transforming insights into powerful stories—and empowering others to do the same? HGA is seeking a dynamic Senior Marketing Manager to guide the national marketing strategy for our Workplace, Government, and Community practices. This is a high‑impact role for someone who wants to influence brand direction, elevate market presence, and lead a talented team within one of the nation’s most respected architecture and engineering firms. Highlighted key responsibilities: Develops and implements annual marketing strategy and plans to achieve national sector business goals and align with overall firm goals. Monitors industry trends, competitor positioning, and client needs to inform marketing strategy and storytelling. Under the umbrella of the overall HGA brand, establishes the national sector brand message framework which distinguishes us from our competition and addresses client needs. With the support of and collaboration with national marketing & communications colleagues, oversee a wide range of marketing activities including branding, collateral development, communications, sponsorships, client events, digital marketing campaigns, awards, photography/video, and more. Manages sector-related marketing budgets and ensures ROI on key initiatives. Guides principals and business developers in creating and executing individual marketing plans, including setting goals, identifying targets, and tracking metrics. Manage a team of sector marketing coordinators, providing leadership, driving excellence and oversight on pursuit efforts and business development support. Ensure consistency and quality across all sector marketing activities, driving visibility and engagement with key clients and stakeholders.

Requirements

Bachelor’s degree in Marketing, Business, Architecture, Engineering, or related field (Master’s preferred).
10+ years of experience in marketing or business development, with at least 3 years focused on the architecture, engineering, or construction (AEC) or other professional service industry.
Proficiency with CRM systems (e.g., Deltek Vantagepoint).
Working knowledge of: Microsoft Word, Excel, PowerPoint, Outlook, Adobe Acrobat/Reader, Photoshop, InDesign and Illustrator.
Marketing generalist with exposure to and experience with a wide range of marketing activities.
Strong understanding of the strategy, process, and messaging for pursuits, RFPs, and client interviews, and demonstrated collaboration with business development.
Ability to work in a team and independently, self-starter and able to multitask workload to meet deadlines.

Nice To Haves

Ability to critically analyze, synthesize and manage a complex array of strategic and tactical projects with multiple partners.
Demonstrated experience developing and executing integrated marketing strategies.
Strong research, analytical, critical thinking and problem-solving skills.
Ability to interact and communicate with people at many levels in a professional and confident manner.
Exceptional writing, editing, and storytelling skills.
Comfortable with public speaking and thought leadership.
Experience working with technical teams and translating complex services into client value.
Ability to work effectively in a team and matrixed environment.
Demonstrated experience managing people & processes across a company of comparable scale.
Strong organizational and project management skills with attention to detail.
Comfortable working in a fast-paced, deadline-driven environment.

Responsibilities

Develops and implements annual marketing strategy and plans to achieve national sector business goals and align with overall firm goals.
Monitors industry trends, competitor positioning, and client needs to inform marketing strategy and storytelling.
Under the umbrella of the overall HGA brand, establishes the national sector brand message framework which distinguishes us from our competition and addresses client needs.
With the support of and collaboration with national marketing & communications colleagues, oversee a wide range of marketing activities including branding, collateral development, communications, sponsorships, client events, digital marketing campaigns, awards, photography/video, and more.
Manages sector-related marketing budgets and ensures ROI on key initiatives.
Guides principals and business developers in creating and executing individual marketing plans, including setting goals, identifying targets, and tracking metrics.
Manage a team of sector marketing coordinators, providing leadership, driving excellence and oversight on pursuit efforts and business development support.
Ensure consistency and quality across all sector marketing activities, driving visibility and engagement with key clients and stakeholders.