Sr. Marketing Manager, Financial Services

JLL•Chicago, IL

5d•Onsite

About The Position

JLL empowers you to shape a brighter way. Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward. This role is responsible for partnering with the Financial Services industry business stakeholders to develop and tell the story for JLL’s unique capabilities and to enhance our reputation in the industry. The primary goal of this role is to drive awareness and demand generation initiatives. The successful candidate will be responsible for developing and executing the strategic marketing plan in alignment with business goals. This role will work collaboratively with marketing colleagues in solutions/product marketing, demand, digital, content and campaigns, research, design and PR to execute multi-channel, multi-touch campaigns and programs.

Requirements

The successful candidate has experience building and executing B2B strategic marketing plans that range from reputation to demand generation activities and are aligned to business goals
Ability to link industry offerings to organizational campaign themes and goals
Listening, probing and interpreting needs of the business
Strong executive presence, stakeholder management, writing and presenting skills
Strong creative/ marketing writing and presentation skills
Proven ability to participate in and influence cross-functional teams
Strong project management skills to prioritize high impact activities and keep complicated projects moving forward
Insight gathering and analysis from multiple internal and external data sources (e.g. data providers, social analysis, engagement scores)
Bachelor’s degree in marketing, communications, business or related field
8+ years of b-to-b marketing experience
Proven experience working with multiple marketing and sales functions to deliver superior results
Proficient in CRM, marketing automation, web analytics and business intelligence (reporting and analysis tools)
Customer and market-driven orientation with proven record of supporting sales to meet or exceed pipeline and revenue targets
Demonstrated strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes
Experience creating and implementing proven successful demand creation and lead nurturing programs
Team player with cross-functional project leadership skills, collaboration
Highly motivated individual who thrives in a fast- paced team environment and is readily adaptable to changing market and organizational requirements
Candidates must be authorized to work in the United States without employer sponsorship.

Nice To Haves

Experience in industry GTM strategy with a financial services or real estate firm is a plus

Responsibilities

Create and execute the go-to-market marketing strategy and plan for the industry in alignment with our Work Dynamics financial services business’ priorities and goals
Drive the strategy and development of strategic integrated marketing programs to continue to build our brand in the industry and results in marketing generated revenue
Develop and execute messaging, positioning and go-to-market strategies for our portfolio of solutions – ensuring all externally facing messaging is aligned to our key messages and reflect JLL’s unique ability to address the needs of our customers
Manage the spend, invoice tracking and payment of vendors in line with the marketing budget for the industry
Monitor market and industry trends that could affect client needs and act as an industry subject matter expert
Partner with our Centers of Excellence to execute the marketing plans and strategies – including coordination of logistics and timing for tactics like webinars, podcasts, videos, media interviews, social media, events, speaking engagements, etc.
Lead and manage the creation of relevant industry content to support go-to-market activities (Client stories, videos, blogs, white papers, webinars, sponsored content, etc)
Work with the business, product, marketing and sales leaders to shape campaign themes across a yearlong+ timeframe
Enhance and measure the effectiveness of our industry .com presence
Act as a point of escalation during the campaign planning, development, execution and optimization process
Contribute to or build industry-specific buyer personas, or refine existing buyer personas based on industry knowledge
Collaborate with partners in sales enablement and marketing operations on a well-defined plan for activating content for lower funnel sales initiatives
Develop and distribute internal marketing materials and presentations to promote a common understanding of the industry strategy and vision to key business line stakeholders and groups