Sr. Marketing Manager, Events

Demant•Franklin Township, NJ

3d•$105 - $115•Hybrid

About The Position

HearingLife is part of the Demant Group , a global leader in hearing healthcare and technology with over 115 years of history. As one of the world's most innovative hearing health companies, Demant is dedicated to helping people rediscover hearing through solutions that enhance quality of life, break down barriers, and connect people to the world around them. Headquartered in Denmark, Demant operates in more than 130 countries and offers a comprehensive portfolio of hearing aids, audiometric equipment, personal communication, and hearing care services. The organization has established Centers of Excellence (COE) for key functions—such as marketing, digital transformation, and customer experience—fostering collaboration and driving best practices across its global teams. As a proud member of this global organization, HearingLife leverages Demant's industry-leading expertise and COE resources to deliver exceptional care through a network of 600+ locations across the United States. Close collaboration with global partners in Denmark ensures alignment on strategy and access to cutting-edge innovations that enhance HearingLife's ability to fulfill its mission. At HearingLife, we strive to fulfill Demant's mission of “Hearing is Our Passion” by expanding our reach and empowering more individuals to experience the life-changing benefits of better hearing. The Senior Marketing Manager, Events will lead the strategy, execution, and optimization of the Events acquisition channel. Partnering very closely with the sales teams and clinics, this role is responsible for driving patient appointments in the clinics by creating a holistic, omnichannel events experience. The ideal candidate is a full-funnel, performance-driven event marketer with strong digital, advertising, direct mail, and event marketing experience. A curious marketer with an equal blend of creativity and analytic thinking will thrive in this role.

Requirements

8-10 years of marketing experience with emphasis on event strategy, planning, and execution
Deep understanding of event production, logistics and creative direction
5-8 years of supervisory/management experience and demonstrated ability to build and lead others
Experience in developing omnichannel event marketing with experience in digital and traditional marketing channels
Experience in lead generation and program optimization for consumer brands, service organizations or client marketing organizations
Data-driven mindset and ability to make go forward recommendations
MS Office, project management software, and measurement tool expertise
Ability to manage multiple, concurrent projects
Excellent project management skills
Leadership acumen
Above average written and verbal skills and strong interpersonal and communication skills
Attention to detail
Proven ability to manage and adapt marketing strategies across diverse brands and geographic regions
Deep understanding of full-funnel marketing tactics with track record of improving campaign efficiency, lead quality and conversion rates
Skilled in managing marketing budgets with a focus on identifying cost-saving opportunities and consolidating resources
Strong analytical and reporting capabilities
Exceptional organizational, follow-up and time-management skills

Nice To Haves

Experience with AI marketing tools
Experience with Google Analytics and Google Looker
A process-improvement and positive mindset

Responsibilities

Marketing Strategy Develop internal and external event strategy and experience to drive targeted traffic to meet marketing acquisition and brand awareness targets Partner with sales teams for input and feedback on local opportunities Develop playbook, customize as appropriate, and build pre, post and event marketing plans for events
Event Planning and Implementation Revamp events submissions process for ease of use by field and efficiency for marketing department, develop and circulate SOP Develop selection criterion and event evaluation process based on projected outcomes Forecast outcomes and optimize experiences to hit targets Partner cross-functionally to ensure omnichannel event marketing presence that may include thought leadership, direct mail, digital advertising, email marketing Propose new event experience options and research new event opportunities Evaluate creative, give feedback, and own creative/content output Develop testing plan to optimize results Manage field requests and partner with marketing team members to ensure giveaways and assets are executed Partner with Sales and HR on event training as needed Hold kickoff/project meetings, create Trello cards, develop production schedules Conduct post mortems to optimize future opportunities and make go forward recommendations Partner with marketing counterparts on execution
Budget Ownership: Manage internal and external event budget, allocate budgets by regions and across clinics Develop monthly forecasts and reconciliations
Event Evaluation Develop closed loop-process to ensure successful choice and implementation of internal and external events Provide weekly performance updates with optimization recommendations

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