Events Marketing Manager
About The Position
This role owns how Adams Group and Marianne’s come to life in person. The Event Marketing Manager will lead strategy and execution for Adams Group and Marianne’s most important brand moments — trade shows, media events, influencer gatherings, retail activations, and community experiences that build awareness, relationships, and demand for the brand. Working closely with Marketing, Sales, and external partners, this role will create memorable, highly organized, and visually compelling experiences that represent Marianne’s with excellence. This is not a traditional field marketing role — this is brand-forward, high-impact event marketing at the center of how Adams Group and Marianne’s grow.
Requirements
- 5–8+ years of experience in event, experiential, or trade show marketing (CPG or food preferred)
- Proven ability to manage large trade shows and brand activations end-to-end
- Experience managing vendors, budgets, and production timelines
- Experience with sampling, seeding, and hospitality-style brand events
- Exceptional project management skills and strong attention to detail
- Creative thinker who understands how physical space brings a brand to life
- Highly organized, proactive, and calm under pressure
- Strong communication and coordination skills across teams and partners
- Passion for food, design, and creating meaningful brand experiences
- Willingness to travel seasonally for trade shows, regional events, and media gatherings
Responsibilities
- Trade Shows & Industry Events Own strategy and execution for major trade shows including Expo West, regional shows, and industry events
- Manage booth design partners, vendors, logistics, timelines, and budgets
- Develop event timelines, run-of-show documents, and ensure cross-functional alignment
- Lead on-site execution including setup, staffing coordination, flow, and strike
- Track event leads, key conversations, relationships, and overall ROI
- Media, Influencer & Retail Events Plan and execute media events, influencer gatherings, and retail partner activations
- Coordinate product, signage, sampling, swag, and hospitality needs
- Support speaking opportunities and awards events in partnership with Communications
- Ensure consistent brand presentation across all physical touchpoints
- Process, Playbooks & Cross-Functional Alignment Build event playbooks and scalable processes for future execution
- Partner closely with Sales and Marketing to ensure events align with commercial priorities
- Serve as the point of coordination between internal teams and external partners for all event-related needs
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
