Sr. Marketing Manager, Alexa Enterprise Products

Amazon • Seattle, WA

3d

About The Position

The Alexa Enterprise Products (AEP) organization collaborates with external
third party partners to develop Alexa solutions to delight end customers. Within
this org, the Alexa Built-in (ABI) team works to integrate Alexa as a feature
into major OEM brand devices, expanding the Alexa footprint globally. A critical
component of this integration is to establish a working relationship with
priority partners to evolve and expand offerings as well as collaborate on how
to drive awareness and engagement of the Alexa feature among customers.

In this role, the Sr. Marketing Manager will own the marketing strategy across
owned and operated channels (email, onsite, push) for Alexa Built-in. They will
manage relationships with Partner Marketing, Product, Customer Insights, and
Central Channel teams to communicate to end users the benefits/value of Alexa
Built-in to encourage adoption, engagement, and high-value actions. The Sr.
Marketing Manager will craft end-to-end customer journeys, optimize onsite
experiences, and develop monetization strategies that balance user value with
business objectives. The successful candidate possesses a strong bias for action
and makes proactive strategic recommendations based on data and customer
insights. They are technically savvy, innovative, analytical, collaborative,
results-oriented and have deep expertise across consumer marketing with proven
experience in onsite optimization and monetization strategies.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Nice To Haves

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Knowledge of SQL at the interemdiate level
• Experience with customer segmentation, profiling, and targeting
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Responsibilities

• Own the onsite and monetization marketing strategy, create multi-channel customer journeys, and execute/monitor campaigns that drive both engagement and revenue.
• Lead continuous optimization of onsite experiences and monetization initiatives via A/B testing, campaign analysis, and identifying new opportunities to maximize customer value and business impact.
• Directly foster relationships with cross-functional partners (Product, Customer Insights, Revenue Operations, Finance) to develop and communicate the most effective strategies for customers and the business.
• Own the analysis, reporting, and strategic recommendations for onsite and monetization channels, including revenue impact, conversion metrics, and customer lifetime value.
• Drive innovation in monetization approaches while maintaining exceptional customer experience and brand integrity.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed