Sr. Marketing Consultant - Leads & One Funnel Portfolio

Caterpillar•Peoria, IL

45d

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Job Summary: Are you a dynamic marketing professional with a passion for driving product adoption and delivering meaningful business outcomes? Cat Digital's ALI team is seeking a Senior Marketing Consultant to lead marketing and communication initiatives across our growing Leads portfolio. The ALI organization focuses on collecting complete, high-quality data from across Caterpillar and the dealer network to deliver actionable insights and drive customer success. In this role, you'll help accelerate understanding and adoption of new ALI products internally and across the dealer network. As a Marketing Consultant, you will help support growth and understanding of new digital Lead products across internal and dealer audiences. This role will support communication and content development and management to accelerate the adoption and enterprise understanding of Caterpillar generated Leads and the One Funnel product.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Nice To Haves

Proven experience leading marketing and communication initiatives.
Experience creating dynamic content for product portfolios.
Strong analytical skills with the ability to track metrics and personalize campaigns.
Excellent coordination, project management, and communication skills.

Responsibilities

Define requirements for email, communication, and marketing initiatives that increase product visibility and adoption.
Coordinate key product communications (release notes, bug updates, NPIs) and ensure timely delivery.
Track performance metrics and analyze dealer and internal audience behaviors.
Work with Product Managers to ensure consistent marketing processes, visual standards, and performance tracking across product teams.
Align training materials, content releases, and webinars to maximize engagement.
Manage content, scheduling, and preparation for internal and dealer-facing webinars and stakeholder updates.
Manage the CatDealer.com presence for the Leads and One Funnel portfolio.
Leverage AI, automation, and emerging technologies to improve marketing performance.
Collaborate with the internal marketing teams on campaigns and adoption strategies.
Partner with adoption teams to design email journeys and build adoption-focused features.
Identify gaps in adoption and lead improvement projects in collaboration with Insights, Adoption, and Product teams.